2016 was quite a year on the blog. I experimented with many more series, some content refreshes, and tried some things that didn’t work so well. Let’s get in the rewind machine and see how the year went. Top Posts What resonated this year? In a look back at the top posts on my site,…
Earlier this week, I shared an analogy for understanding the differences among vision, mission, strategy, tactics, and execution using the example of a casserole. Today, I’ll close the circle by sharing the recipe for the casserole. This casserole is amazing for serving to a large group of people. Kids and adults alike enjoy it, and…
At the beginning of 2016, I advised everyone to climb aboard the Accelerated Mobile Pages (AMP) train and implement AMP, Google’s specification for mobile-friendly content. For much of 2016, not much happened on this front; compliance was encouraged, but I saw very little impact from implementing AMP. In October, I started to see AMP pages…
An old but good article on Social Media Examiner was shared recently about podcasting tips that I’d contributed to in 2012, about how to understand our podcast audience. Much has changed since that article, so I thought I’d refresh the advice for the present day. Mobile Still Matters The percentage of your audience that uses…
This newsletter archive is for subscribers who missed the 4 December 2016 issue due to technical difficulties. If you’re not yet a subscriber of my newsletter, you can subscribe here. Food for Thought In this week’s Food for Thought, a thought about how new technology invades the workplace. New technology is generational; as people become…
Food expert Alton Brown is fond of saying that the only uni-tasker that belongs in the kitchen, the device which performs one function only, is the fire extinguisher. Everything else in his kitchen must have multiple purposes or it contributes to clutter. Everything from the food processor to the spatula must have more than one…
Food for thought as you plan your upcoming marketing analytics and metrics goals. We plan with time constantly. Daily schedules. Weekly planners. Monthly calendars. Quarterly forecasts. But how often do we measure with time? If time isn’t part of your marketing analytics and reporting, consider including it. For example: “How many leads?” becomes “Leads per…
If you’ve ever wanted a super-slim, super-lightweight way to use Twitter, you’ve probably thought about using the command line (Windows) or Terminal (Mac). I love using command line applications. Part of it may be my retro-technical (techno-hipster?) love of things as they used to be, but part of it is efficiency. Command line applications aren’t…
