If you, like me, expressed confusion about the differences between gender identity, expression, attraction, etc. and were or are bewildered about all the different terminology, then you’re in the right place. I’ve sorted out a mental model for myself based on the Genderbread Person framework, and hopefully my explanation will help if you need a…
In the early spring of 2020, we as a human civilization entered probably the most disruptive period since World War 2. As the pandemic slowly winds down thanks to vaccination programs, I thought it would be worthwhile to take a quick look back at the early days for some interesting lessons, especially before they fade…
Jenna asks, “What’s a “must have” for new eCommerce brands who are just getting started with both organic and paid social media posts?” The absolute required must-have for eCommerce brands (and any brands, really) is decent analytical infrastructure. Before you do anything, you should be prepared to measure the effectiveness of what you do. Especially…
Jenna asks, “What’s a tactic you’ve used on social media that has boosted product sales the most?” Three things work on social media for me to drive product sales. None is actually selling something on social channels themselves. Before we begin, let’s clarify: this is what works for me. This is not universal advice. This…
What is inbound marketing? The concept, pioneered by Hubspot 15 years ago, is defined by them as: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for…
Are you tired of influencer marketing yet? I have bad news for you: it’s about to become much more important. First, let’s define what we mean by influencer marketing so we’re working from the same definition. Let’s define influencer marketing as a kind of word of mouth marketing where a persuasive entity – usually a…
Guilherme asks, “In the acquisition report, when it’s on the user tab, it’s listing the channel that the those users came through on: A – their first visit ever B – their first visit within the selected timeframe C – the last visit ever D – the last visit within the selected timeframe E –…
So much digital ink has been spilled with advertisers and marketers lamenting the upcoming changes in ad tracking and cookies. What’s the Problem? To quickly summarize, here’s what’s changing. Marketers will no longer get individual third-party data from advertisers. Advertisers will not be able to collect third-party data. For example, suppose as a consumer we’re…
Another day, another hate crime. While this chart from the Equality Institute is about white supremacy specifically, it applies to nearly any -ism – racism in general, sexism, ageism, bigotry… anything where one person is being an asshole towards an entire group of people. Why does this matter? Because what’s on the bottom distills to…
One of the most important core concepts in understanding marketing AI is the difference between interpretability and explainability. When we want to understand how a piece of software arrived at the outcome, we’ll choose between these two methods. Why Does This Matter? These two concepts are vital to our ability to audit AI and prove…
