Category: Augmented Reality

  • Mind Readings: What Will Make Or Break Spatial Computing

    Summary In today's episode, I explore spatial computing through the lens of Apple's Vision Pro and explain why latency, not image quality, is the make-or-break factor for these devices. Here's what this means for you. You'll understand the real reason VR headsets feel off and why evaluating responsiveness is more important than counting pixels before…

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  • You Ask, I Answer: VR, AR, and Marketing

    Genevieve asks, “Do you think virtual and augmented reality has a future as a viable content marketing tool?” Without a doubt. New technologies go through four phases: No one knows what it is or what it does. Once people understand it, they replicate the existing in the new format. After replication comes variation, when people…

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