As Uncle Ben said to Peter Parker upon his discovery of his Spider-Man powers, “With great power comes great responsibility.” What responsibility do you have to use your voice for things like Ukraine, abortion rights, etc.? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated…
Summary In today's episode, I explore the responsibility that comes with having a platform and using your voice for important issues beyond just selling products. Here's what this means for you. You'll see why speaking up on issues you care about isn't only morally right but also aligns with your own self-interest and your business…
AI can be a part of automation, but automation is not necessarily AI. Don’t confuse the two. AI is when machines are learning on their own from the data we give them. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
Summary In today's episode, I clarify the crucial difference between automation and artificial intelligence. Here's what this means for you. You'll match each tool to the right problem so you stop wasting time on the wrong technology for the job. You'll also learn these concepts: how automation handles repeatable processes with predictable outcomes, why machine…
Andrew asks, “Digital ad spend dwarfs PR spend globally – yet how much of that digital ad spend is being lost to fraud, etc?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors…
Summary In today's episode, I explore how much of your digital ad spend vanishes to fraud, bots, and blocked inventory. Here's what this means for you. You'll rethink whether your ad budget actually delivers sales or simply burns in a broken system. You'll also learn these concepts: why Augustine Fu's research suggests roughly 70% of…
Summary In today's episode, I explore when we can and can't agree to disagree on divisive issues by examining the role of intent and harm. Here's what this means for you. You gain a practical framework for deciding which disagreements deserve engagement and which ones demand resistance. You'll also learn these concepts: how intent to…
Andrew asks, “What impact will GA4 have on attribution analysis – specifically in relation to PR’s role in attribution models.” Take my Google Analytics 4 course here. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
Summary In today's episode, I explore how Google Analytics 4 handles attribution analysis and what it means for measuring public relations impact. Here's what this means for you. You gain a clear understanding of why traditional analytics undervalues PR and how to fix that measurement gap. You'll also learn these concepts: how GA4's data-driven model…
