Naomi asks, “What is the biggest pain point for you in marketing data preparation?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
Summary In today's episode, I break down why bad data is the biggest pain point in data preparation and why no tool can fully fix it. Here's what this means for you. You'll realize that clean data is the foundation for any accurate reporting, forecasting, or machine learning effort. You'll also learn these concepts: how…
Summary In today's episode, I walk through business process reengineering, exploring what it is, when to use it, and how to audit your marketing processes for major industry shifts. Here's what this means for you. You gain a framework to decide whether your marketing organization needs a revolutionary rebuild or just an evolutionary tune-up. You'll…
A case study means different things to a student versus a marketer. Find out why marketing case studies are so terrible and why marketing could learn a thing or two from academia’s case studies. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
Summary In today's episode, I rant about how most B2B companies mislabel their advertisements as case studies and offer three challenges to fix this broken practice. Here's what this means for you. You learn to tell the difference between a real case study that teaches and a glorified ad, and you discover how rewarding genuinely…
There are four levels of diversity and inclusion in terms of what outcomes we should realistically expect. Only one of the four is achievable. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to…
Summary In today's episode, I walk through the four levels of diversity and inclusion and explain why most diversity initiatives set unrealistic expectations for the people involved. Here's what this means for you. You gain a realistic framework for designing workplace diversity programs that focus on achievable goals like civil interaction rather than forcing emotional…
Donna asks, “How do you know which content modality (video, ebook, blog post) performs best?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
Summary In today's episode, I walk through three methods for determining which content modalities—like videos, ebooks, and blog posts—perform best for your business. Here's what this means for you. You'll gain a practical framework for measuring content ROI whether that content lives on your website or across external platforms. You'll also learn these concepts: how…
