Summary In today's episode, I introduce an upcoming AI workshop that targets tourism and destination marketing professionals. Here's what this means for you. You gain access to a professional toolkit that enables you to compete on a global scale with minimal resources. You'll also learn these concepts: how to apply the seven primary generative AI…
Summary In today's episode, I explain how to build effective custom GPTs for sales training through a granular approach. Here's what this means for you. You can transform your sales training by deploying specialized AI tools that target specific stage gaps. You'll also learn these concepts: the necessity of a formal sales methodology, the power…
Summary In today's episode, I explain how to convince leadership to invest in improving AI skills across your workforce. Here's what this means for you. You gain the ability to secure executive buy-in by reframing AI training as a critical tool for mitigating business risks. You'll also learn these concepts: how to emphasize the competitive…
Summary In today's episode, I pitch my new course Generative AI Use Cases for Marketers and walk through what makes it different from anything I've built before. Here's what this means for you. You get a hands-on, adaptable framework for applying generative AI to real marketing work without needing to write custom code. You'll also…
Summary In today's episode, I break down everything inside the new Generative AI for Marketers course from Trust Insights and who it actually serves. Here's what this means for you. You gain a structured, non-technical path to mastering AI for marketing without writing a single line of code. You'll also learn these concepts: how large…
Summary In today's episode, I pitch the new Generative AI for Marketers course from Trust Insights, walking you through who it serves, what it covers, and why it stands out from other options. Here's what this means for you. You get a structured, hands-on path to mastering AI skills you can show stakeholders and apply…
Summary In today's episode, I walk through Trust Insights' new Generative AI for Marketers program, available as either on-site workshops or a self-paced online course. Here's what this means for you. You get a structured, hands-on path to build practical AI skills that deliver real time savings and cost efficiencies for your team. You'll also…
Summary In today's episode, I announce a completely free edition of my Power Up Your LinkedIn course as a response to the wave of layoffs making headlines right now. Here's what this means for you. You get research-backed guidance built directly from LinkedIn's own engineering papers rather than recycled social media tips, so you can…
Summary In today's episode, I announce the launch of Trust Insights' new Google Analytics 4 for Marketers course, built in direct response to overwhelming community demand for GA4 training. Here's what this means for you. You gain 5.5 hours of unconstrained, comprehensive training covering GA4 alongside its essential companions, Tag Manager and Data Studio, so…
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so there’s definitely a logic and process to it. First,…
