Does That Really Work?
Sit down with any group of marketers who are self-aware enough to be able to think as both marketers and consumers, and you’ll inevitably hear this expression at some point in the conversation: "Does that really work?" Usually, it’s in reference...What is Ethics in Marketing?
We live in challenging times as marketers. Our effectiveness is now dependent on so many different strategies, tactics, methodologies, partners, tools, and audiences that being effective sometimes appears to conflict with being ethical. Every day, we see stories in...You Ask, I Answer: Marketing Ethics and Data Collection?
Oz asks, “There’s still the ethical questions that my marketing friends avoid: should Google even have all that data? How ethical is it to use that data? What about pending legislation that would hopefully criminalize lots of common data acquisition...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
