Artificial Intelligence and Creative Destruction
I had the privilege to speak to college students recently at Wheaton College, thanks to Professor CC Chapman‘s invitation, about the role and impact of artificial intelligence on the marketing profession. During the Q&A, one of the students asked,...Economic Snapshot, Q4 2017
As is customary at the start of each quarter, I like to look at macroeconomic indicators to see how things are going. What’s the market like? For B2B marketers, what will the impact be to our budgets? For B2C marketers, how is the consumer that powers our...Why Macroeconomics Matters to Marketers
Marketers have traditionally been famous for not being mathematically-inclined. However, without an understanding of statistics and economics, marketers will be less effective in their work. In this post, we’ll explore why macroeconomics matters to marketers....2016 Q3/Q4 Economic Indicators Snapshot
As I do at the end of each quarter, let’s take a look at how the markets are faring. What could be on tap as we close out the year? How might we want to structure our B2B and B2C marketing efforts? Markets First, let’s check the broad markets. DJIA:...The economic case for marijuana legalization and taxation
This fall, citizens of the Bay State face ballot question 4, the question of legalizing marijuana for recreational use. A Yes vote legalizes marijuana for recreational, non-medical usage (it’s already legal for medical use). A No vote keeps the law the same. A...2018 Marketing Planning Framework
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