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Christopher S Penn
Here’s how AI watermarking in text works, generally speaking. This holds true for Google’s SynthID as well as other systems like Anthropic’s announced system. Every time AI generates a word (or token), it calculates probabilities for what word should come next. The MOST probable terms are usually what AI picks from. (hence why bad prompts…
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Christopher S Penn
Are you tired of AI generating slop? I’m certainly tired of getting it, and content creation is arguably one of the least interesting use cases of AI today. In the new Trust Insights book 21 Use Cases of Generative AI For Marketers, derived from workshops I’ve delivered in the last 9 months, you’ll learn 21…
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Christopher S Penn
_Almost Timely News: 🗞️ How to Demonstrate Your AI Chops in Job Hunting (2026-07-26) :: View in Browser_ The Big Plug 👉 New book! 21 Use Cases of Generative AI For Marketers Content Authenticity Statement 90% of this week’s newsletter was made by me, the human. You’ll see multiple outputs from Claude Opus 5 including…
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Christopher S Penn
Today on the Trust Insights livestream, I showed how I wired AI bot traffic data into a separate Google Analytics 4 account. What this showed, which was fairly stunning, was a tale of 2 websites. On the left, a regular GA4 account which blocks bots so that you get a sense of the humans on…
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Summary In today's episode, I answer a listener's question about how to keep up with the massive volume of content I create and explain the strategy behind that output. Here's what this means for you. You learn that you don't have to consume everything, because there are smart ways to filter, summarize, and access exactly…
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Christopher S Penn
[embed]https://youtu.be/618FxYW5fEQ[/embed] As I mentioned in the Sunday newsletter, I’m sending out this reader survey and I’m asking your help in completing it. It’s 6 questions long and can take anywhere from 2-15 minutes depending on how verbose you want to be. This survey serves two purposes. First, it helps me know what you want more…
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Christopher S Penn
The more you tell AI what to do, the more efficient it becomes. Andy Crestodina and I collaborated on an article about making AI more efficient, and I’m planning on doing a longer, more technical version in my newsletter this weekend that gets into serious nerd territory, but one of the most fundamental tips is…
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Christopher S Penn
Start gluing the pieces together with AI. With the advent of agentic AI, more and more command line tools are becoming available to us. These tools, which run in a text-based terminal that looks like it’s straight out of the Reagan years, offer API-like access to our favorite applications that AI like Codex, Antigravity, Claude…
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Christopher S Penn
What’s missing from AI outputs is pride. When you do the work, you take pride in your outputs. When you don’t do the work, you don’t have any stake in the outputs. It’s the difference between a meal you cooked yourself – even if you didn’t quite nail it – and a meal from a…
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Christopher S Penn
A few people have asked my take on both Amodei and Shumer’s recent pieces, both of which are excellent reads: https://shumer.dev/something-big-is-happening TLDR: AI can do pretty much whatever you want it to and it’s self-improving generationally, and it imperils ALL knowledge work https://www.darioamodei.com/essay/the-adolescence-of-technology TLDR: AI could be its own country and would be an existential…
