Category: Learning
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Mind Readings: Idea Capture Anywhere
What do you do when you have an idea? How do you capture it? And how many ideas have gotten away? I share some of how I manage to capture as many ideas as possible. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a…
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You Ask, I Answer: Staying Ahead in AI and MarTech?
Buyan asks, “What habits do you do on a regular basis that help you learn and stay ahead in the AI and MarTech space?” Staying current means doing two things: learning and practicing. You need both, in equal amounts, to be able to stay current and fresh. Listen in for details on how to approach…
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You Ask, I Answer: Free Digital Marketing Courses?
Isabel asks, “I’m sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I’m looking for very practical stuff to help our small team (assuming…
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You Ask, I Answer: Marketing Professional Development?
Monina asks, “What do you currently do for professional development? What do you look for?” I practice what’s called inquiry-based learning, or problem-based learning. This particularly methodology comes from the medical world; in the 1960s, students at McMaster University pioneered it in response to rote memorization (though the technique is timeless). Inquiry-based learning brings together…
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You Ask, I Answer: Where Do You Go To Get Smarter?
Jeremy asks, “Who are your communities? Where do you go to get smarter?” In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you’ve become competent in the basics, you need focused lines of inquiry in order to grow. It’s very difficult to just “get smarter” in general…
