You Ask, I Answer: Free Digital Marketing Courses?
Isabel asks, "I'm sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I'm looking for very...You Ask, I Answer: Marketing Professional Development?
Monina asks, "What do you currently do for professional development? What do you look for?" I practice what's called inquiry-based learning, or problem-based learning. This particularly methodology comes from the medical world; in the 1960s, students at McMaster...You Ask, I Answer: Where Do You Go To Get Smarter?
Jeremy asks, "Who are your communities? Where do you go to get smarter?" In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you've become competent in the basics, you need focused lines of inquiry in order to...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
