by Christopher S Penn | Mar 4, 2021 | Marketing, Content Marketing, Marketing Data Science, search engine optimization, SEO
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer...
by Christopher S Penn | Mar 3, 2021 | Marketing, Content Marketing, Marketing Data Science, search engine optimization, SEO
Alexiy asks, “What is your opinion: To maximize success with content, is it best to stay consistent with the length (how many words) and medium (blog vs video) or provide a variety for your audience?” Opinions without data are irrelevant, so let’s...
by Christopher S Penn | Feb 9, 2021 | Content Marketing, Marketing, Strategy
Stephanie asks, "Which comes first, content or the distribution strategy?" Neither comes first. What comes first is your goal, your objective. If you’re not clear on the objective, then you’ll create content poorly aligned to your goal, and then...
by Christopher S Penn | Jan 5, 2021 | Content Marketing, Content, Marketing, Marketing Data Science
Over the holidays, I looked at two things regarding my personal content strategy. First, I asked you, my community, what format content you’d like more of from me. Your answers were pretty clear: You want more content that’s text, that’s faster to...
by Christopher S Penn | Sep 28, 2020 | analytics, Content Marketing, Marketing, Marketing Data Science
Erika asks, “What KPIs do you use to measure your content engagement, and where do you source the data to track them?” It depends on how we define engagement in content marketing. What constitutes engaging content? Reading it? Sharing it? One of the quirks...
by Christopher S Penn | Sep 25, 2020 | Content Marketing, Content, Marketing, Strategy
Oksana asks, “How important is it to build your content strategy around a marketing funnel? Why do you think so?” Recall that the marketing funnel is an operations-focused framework to delineate roles and responsibilities. It’s not the customer...