Are Content Marketing and SEO Worth Trying for a New Entrant?
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer...Does Content Length Predict Traffic Generated?
Alexiy asks, “What is your opinion: To maximize success with content, is it best to stay consistent with the length (how many words) and medium (blog vs video) or provide a variety for your audience?” Opinions without data are irrelevant, so let’s...How To Think About Content Marketing Strategy
Stephanie asks, "Which comes first, content or the distribution strategy?" Neither comes first. What comes first is your goal, your objective. If you’re not clear on the objective, then you’ll create content poorly aligned to your goal, and then...Content Strategy and the Marketing Blog
Over the holidays, I looked at two things regarding my personal content strategy. First, I asked you, my community, what format content you’d like more of from me. Your answers were pretty clear: You want more content that’s text, that’s faster to...You Ask, I Answer: Measuring Content Engagement KPIs?
Erika asks, “What KPIs do you use to measure your content engagement, and where do you source the data to track them?” It depends on how we define engagement in content marketing. What constitutes engaging content? Reading it? Sharing it? One of the quirks...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
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- How to prepare your company and your career for AI
