Solicited Review: Content Inc. Second Edition
The Second Edition of Content Inc. is a fascinating read. If you’re an experienced content marketer, the first five chapters are nothing new; everyone with 5 years or more of content marketing experience should already know and do most of the Content Inc....How to Think About Conversion Efficiency in Content Marketing
One of the more interesting content marketing metrics that I rarely see in the field is conversion efficiency. There’s some content that simply outperforms other content, but one of the things we forget to include in our normal analysis of content is how much...Google Analytics: A Content Marketing Engagement Test
Here’s a content marketing question to start your thinking: what would you assume the relationship is between average time on page and word count? I would assume there would be a linear relationship, right? More words on a page means more time to read, so there...How to Think About Gating or Not Gating Content
There’s an endless debate in marketing – B2B marketing especially – about whether you should gate content or not. Let’s review some of the arguments for and against. In Favor of Gating Gating content, on the surface, makes logical sense. You as...Are Content Marketing and SEO Worth Trying for a New Entrant?
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
