Content Marketing Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Tools for Content Marketing Idea Generation

by Christopher S Penn | Oct 11, 2018 | Content, Content Marketing, Marketing, Marketing Technology

Rosh asks, “What other tools might you use in content creation?” Great question. Let’s look at a few of the tools that I love to use. FTC disclosure: anything that goes to a paid service is probably an affiliate link. Some of my favorites: Quora and a text editor Neil...

#FridayFeeling: Technical Skill and Showmanship in Marketing

by Christopher S Penn | Oct 5, 2018 | Content Marketing, Creative, Marketing, Marketing Technology, Strategy

I recently re-watched the winning performance of Shin Lim on America’s Got Talent. What struck me is that he has the right balance of showmanship and technical skill. One without the other is insufficient; the unskilled showman is a buffoon, the skilled bland...

You Ask, I Answer: Duplicate Social Media Content

by Christopher S Penn | Oct 4, 2018 | analytics, Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Social media, Social networks

Jen asks, “We’re a business that likes to share/reshare evergreen content. Social networks are now saying that we can’t publish duplicate posts. Is there a legitimate way around this?” Great question. The intent of social networks prohibiting...

You Ask, I Answer: How to Decide What Content to Create?

by Christopher S Penn | Sep 6, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

Pat asks, “How do you decide what content to create? How do you choose?” Choose to create content the same way that Google and other algorithms think about it. Relevance, freshness, and diversity. Choose to create with a specific audience member in mind....

You Ask, I Answer: How to Recycle Old Blog Content

by Christopher S Penn | Aug 23, 2018 | Blogging, Content, Content Marketing, Marketing, Marketing Technology, search engine optimization, SEO, Strategy

Cara asks, “I have less time than ever but a massive backlog of old blog posts. How can I re-use them for SEO?” This is known as content recycling, a technique pioneered by Backlinko and refined by Andy Crestodina. Over the years, I’ve adapted it to how I create...

#FridayFeeling: A Quibble About Plurals

by Christopher S Penn | Aug 17, 2018 | Content, Content Marketing, Creative, Marketing, Strategy

In today’s Friday Feeling, a quibble about plurals. I’ve lost track of the number of blogs, podcasts, and videos where the authors – myself included – say, “hey everyone”, “hey you guys”, and variations thereof. Who are...