Category: Content Marketing

  • Stop AI Slop: 21 Generative AI Use Cases for Marketers

    Are you tired of AI generating slop? I’m certainly tired of getting it, and content creation is arguably one of the least interesting use cases of AI today. In the new Trust Insights book 21 Use Cases of Generative AI For Marketers, derived from workshops I’ve delivered in the last 9 months, you’ll learn 21…

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  • Hands-On AI Workshops for Marketers: Why You Need to Attend MAICON 2026

    Back in 2019, Paul Roetzer asked me to speak at a brand new event, the Marketing AI Conference, MAICON hosted by the Marketing AI Institute. This was 3 years before ChatGPT, a full year before the first minimally functional GPT model even existed. How things have changed since then. The first MAICON conference was about…

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  • The AI Hypocrisy: Why Secretive Use of Generative AI is Fueling Creator Backlash

    Many more people are using AI than you thought. This is the conclusion from the fan fiction kerfuffle of yesterday, when a Claude formatting tag was copied by authors unwittingly into their fan fiction published on Archive of Our Own (AO3). Folks are hastily editing their stories, and in some cases, removing them from Archive.org…

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  • You Ask, I Answer: Finding High Intent Topics

    Summary In today's episode, I explain why humans mine topics more effectively than AI to identify high-intent content ideas. Here's what this means for you. You can move beyond generic AI outputs to create highly specific content that addresses actual customer needs. You'll also learn these concepts: how to mine social media and Q&A platforms…

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  • The #1 Reason Your AI Projects Fail (And How to Fix It in 5 Minutes)

    If you don’t know what success looks like, neither does your AI. Almost every single failure I see mentioned on social media around AI, from deleting a company’s entire database to generating piles of slop, all stem from a single root cause. No one told AI what success looks like. In the 5P Framework by…

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  • AI Visibility Tools Are Dying: Google’s Personalized AI Search Makes Them Worthless

    The usefulness of “AI visibility” tools is headed to zero very soon. At SEO Week, Garrett Sussman showcased Google’s personalization in AI Overviews and AI Mode for GEO, that Google is adding personalization to AI-powered search results. In the old days, Google’s personalized search meant that you’d get more personalized search results based on your…

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  • The Secret Weapon That Separates AI Beginners From Experts: Building Your Vocabulary First

    The first step in AI success is finding the vocabulary. One of the critical flaws I see constantly in people’s use of generative AI is not taking the time to build their vocabulary; generative AI – in particular large language models – are powered by language. One of the core principles I shared in my…

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  • 5 Secret Linguistic Tricks That Transform Boring AI Output Into High-Performance Prompts

    Holophrasis, lexical density, lexical compression, nominalization, surprisal. These 5 words do some surprising things when you add them to prompting for AI. One of the things that AI does best is jargon. The nature of the underlying models means that high probability phrases lead to high probability results – and that’s often boring, unfocused, and…

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  • You Ask, I Answer: Automating Zero Click Search Queries

    Summary In today's episode, I explain how to build a system that automates the transformation of Google Search Console zero-click queries into high-quality AI articles. Here's what this means for you. You can turn untapped search impressions into a scalable source of relevant and brand-consistent content. You'll also learn these concepts: how Python automates the…

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  • You Ask, I Answer: Automating LinkedIn Content Workflows?

    Summary In today's episode, I break down how to automate your LinkedIn content workflow while maintaining high quality. Here's what this means for you. You save time on content production without sacrificing your unique thought leadership. You'll also learn these concepts: the difference between deterministic and probabilistic tasks, how to integrate various AI models through…

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