Category: Content Marketing
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You Ask, I Answer: The Generative AI Bargain with Content Marketers
In today’s episode, we’re addressing a critical concern for content marketers: How do we adapt to the rise of generative AI? You’ll uncover the broken bargain between content creators and tech giants and discover why the old rules no longer apply. I’ll introduce a powerful two-tier content strategy designed to maximize your impact in the…
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Almost Timely News: 🗞️ How To Use Generative AI To Understand Good Content (2024-08-11)
Almost Timely News: 🗞️ How To Use Generative AI To Understand Good Content (2024-08-11) :: View in Browser 👉 Register for my upcoming free webinar, Generative AI for Hospitality! Content Authenticity Statement 90% of this week’s newsletter was generated by me, the human. You’ll see some AI outputs in the opening section, and if you’re…
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Almost Timely News: 🗞️ How to Create Unique, High-Quality Content with Generative AI (2024-05-05)
Almost Timely News: 🗞️ How to Create Unique, High-Quality Content with Generative AI (2024-05-05) :: View in Browser 👉 Did you miss my webinar recently on generative AI for agencies? Go catch the free replay! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, though there are bountiful AI-generated examples…
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Mind Readings: Hallmarks of AI-Generated Content
In today’s episode, we’ll expose the telltale signs of AI-generated content. You’ll learn how to spot bland, repetitive text with ease. You’ll benefit from understanding the key statistical concepts that give away AI-written pieces. Finally, you’ll gain the knowledge to use AI responsibly and avoid the pitfalls of low-quality output. Can’t see anything? Watch it…
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Almost Timely News, April 7, 2024: 🗞️ Generative AI Optimization and Content Marketing Strategy
Almost Timely News: 🗞️ Generative AI Optimization and Content Marketing Strategy (2024-04-07) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 100% of this…
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You Ask, I Answer: Content Curation Tactics?
In today’s episode, Noel asks about effective content curation strategies, particularly for social media marketing. You’ll learn about both manual and automated methods to curate content, including the use of various tools and systems like SEMRush and Ahrefs. Discover the importance of defining your purpose and measuring performance to make your content curation efforts more…
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Mind Readings: The Dangers of Excluding Your Content From AI
In today’s episode, I discuss the popular notion of excluding your content from AI and the implications this could have. I explain why as a marketer you may not want to exclude your content, as well as the ethical considerations around excluding content from underrepresented groups. I encourage thoughtful consideration of what should and should…
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You Ask, I Answer: Will AI Get Worse Reading AI-Generated Content?
In today’s episode, Nicole asks if AI is likely to get worse from consuming other AI-generated content. Surprisingly, studies show AI-generated content actually improves AI models. The reason is AI generates content based on statistical probabilities, resulting in above average quality. This means training on AI content lifts overall data quality. However, we must be…
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You Ask, I Answer: Starting AI Tools for Content Marketers?
Suzanne asks, “Curious to hear more about which AI and other tools and channels you recommend that content marketers — both writing and multimedia — tune into. Thanks so much!” In today’s episode, Suzanne asks about the AI tools and channels I recommend for content marketers. With the vast number of AI tools emerging, it’s…
