You Ask, I Answer: Reposting Year-Old Social Media Content?
Lindsay asks, “Does anyone repost content from a year ago on social media? Like “one year ago today” – has this been successful?” Reposting and recycling content is a fine idea as long as the original content performed well, or...You Ask, I Answer: How to Use Data in Content Marketing?
Jason asks, “Can you describe a marketing initiative that illustrates the intersection of data and content?” Data is an ingredient, and a fairly substantial one, for any form of content marketing. In content marketing, you have an opinion, a point of view,...You Ask, I Answer: How to Hire a Marketing Data Scientist?
Monina asks, “Not every marketer can (or wants to) be the data scientist for their org. What should we look for when hiring an FTE or partner?” This is a critical question because there’s a significant shortage of trained data scientists. Those who...You Ask, I Answer: Predictive Analytics for Content Marketing?
Monina asks, “How can predictive analytics make your content more effective?” Predictive analytics comes in two flavors – understanding and building a predictive model of what makes something work, and time-series forecasting to predict when...You Ask, I Answer: Analytics Uncovered By Data Science?
Monina asks, “What kind of analytics can data science uncover?” This is an interestingly worded question. Analytics are fundamentally about explaining what happened, the what in your data. Very often, as stakeholders we also want to know what’s...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
