Content Marketing Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Content Marketing Strategy and Company Size

by Christopher S Penn | Dec 18, 2018 | Content, Content Marketing, Marketing, Strategy

Marije asks, “Do you think that a small company should use a different content strategy than a large company? If so, what is the main reason for that?” At a macro level, every company’s content marketing strategy is and should be identical: use...

You Ask, I Answer: How To Use YouTube for Organic Marketing

by Christopher S Penn | Nov 29, 2018 | Content, Content Marketing, Marketing, Marketing Technology, Video, YouTube

Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some...

You Ask, I Answer: How To Be a Confident Public Speaker

by Christopher S Penn | Nov 8, 2018 | Content, Content Marketing, Marketing, Speaking

Jim asks, “Do you know what are the best tips for confident public speaking?” This is a great and tough question. Many, many people are terrified of public speaking. At the end of the day, public speaking is just another form of content marketing. Learn...

Solicited Review: TechSmith SnagIt 2019

by Christopher S Penn | Oct 25, 2018 | Content, Content Marketing, Marketing, Marketing Technology, Review

In this review, learn the two features that matter most to me as a marketer, one which protects personally identifiable information, and the other which makes design feedback much easier. FTC Disclosure: I was provided a review copy of the application at no cost....

You Ask, I Answer: Tools for Content Marketing Idea Generation

by Christopher S Penn | Oct 11, 2018 | Content, Content Marketing, Marketing, Marketing Technology

Rosh asks, “What other tools might you use in content creation?” Great question. Let’s look at a few of the tools that I love to use. FTC disclosure: anything that goes to a paid service is probably an affiliate link. Some of my favorites: Quora and a text editor Neil...

#FridayFeeling: Technical Skill and Showmanship in Marketing

by Christopher S Penn | Oct 5, 2018 | Content Marketing, Creative, Marketing, Marketing Technology, Strategy

I recently re-watched the winning performance of Shin Lim on America’s Got Talent. What struck me is that he has the right balance of showmanship and technical skill. One without the other is insufficient; the unskilled showman is a buffoon, the skilled bland...