Content Marketing Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Keeping Content Marketing and Social Media Fresh?

by Christopher S Penn | Jul 12, 2019 | Content, Content Marketing, Data Science, Machine Learning, Marketing, Marketing Technology, Predictive Analytics

Whitney asks, “Does anyone have any recommendations/resources for maintaining a fresh perspective when you’re deep in to the calendar planning process for clients? How do you pull yourself out of repetitive, stale caption writing?” I use predictive...

You Ask, I Answer: B2C Webinar Marketing Tips?

by Christopher S Penn | Jul 11, 2019 | Content, Content Marketing, Marketing, Strategy, Video

Maria asks, “Trying to ramp up a new service offering via webinar — target audience is parents of high schoolers. We are trying to prove the concept out with a small monthly SEM budget (< $5k) and doing regularly scheduled, live webinars. Also will try FB...

You Ask, I Answer: Leveraging Senior Executives for Content Marketing?

by Christopher S Penn | Jul 10, 2019 | Content, Content Marketing, Marketing, Public Relations

Sandra asks, “How do I leverage senior leaders from our company, many of whom aren’t social or digital media savvy and pressed for time, for content marketing?” There are a few ways to handle this for maximum benefit to your company and minimum...

You Ask, I Answer: Channel and Content Performance Metrics?

by Christopher S Penn | Jul 2, 2019 | analytics, Content, Content Marketing, Google Analytics, Machine Learning, Marketing, Marketing Technology

Tyler asks, “How do you prefer to track your channel metrics or content performance metrics? Native analytics? Social Media tools? Combination? Interested in hearing your thoughts!” I prefer to look more at outcomes first, to determine what’s working...