Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Content Marketing

  • You Ask, I Answer: What’s the New Premium Brand Differentiator?

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    Summary In today's episode, I examine what becomes the new premium differentiator for brands when AI drives the cost of content creation to near zero. Here's what this means for you. Shifting your marketing budget from endless content production toward scarce, meaningful experiences unlocks genuine value because your audience's attention and time stay finite no…

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  • Almost Timely News: 🗞️ What Would A Purely AI-Generated Newsletter Look Like? (2026-08-30)

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    Christopher S Penn

    _Almost Timely News: 🗞️ What Would A Purely AI-Generated Newsletter Look Like? (2026-08-30) :: View in Browser_ The Big Plug ✍️ Enroll in my new course, AI for Writers and learn how to make AI write better. Content Authenticity Statement 100% of this week’s newsletter was made by me, the human, BUT you will see…

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  • You Ask, I Answer: Building Content Websites for the AI Era?

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    Summary In today's episode, I tackle Nathan's question about whether building a content-focused website still makes sense in the age of AI, when search engines scrape and summarize content without sending traffic back. Here's what this means for you. You'll gain a clear framework for treating machines as a distinct audience alongside humans, leaning into…

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  • Stop AI Slop: 21 Generative AI Use Cases for Marketers

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    Christopher S Penn

    Are you tired of AI generating slop? I’m certainly tired of getting it, and content creation is arguably one of the least interesting use cases of AI today. In the new Trust Insights book 21 Use Cases of Generative AI For Marketers, derived from workshops I’ve delivered in the last 9 months, you’ll learn 21…

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  • Hands-On AI Workshops for Marketers: Why You Need to Attend MAICON 2026

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    Christopher S Penn

    Back in 2019, Paul Roetzer asked me to speak at a brand new event, the Marketing AI Conference, MAICON hosted by the Marketing AI Institute. This was 3 years before ChatGPT, a full year before the first minimally functional GPT model even existed. How things have changed since then. The first MAICON conference was about…

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  • The AI Hypocrisy: Why Secretive Use of Generative AI is Fueling Creator Backlash

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    Christopher S Penn

    Many more people are using AI than you thought. This is the conclusion from the fan fiction kerfuffle of yesterday, when a Claude formatting tag was copied by authors unwittingly into their fan fiction published on Archive of Our Own (AO3). Folks are hastily editing their stories, and in some cases, removing them from Archive.org…

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  • You Ask, I Answer: Finding High Intent Topics

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    Summary In today's episode, I explain why humans mine topics more effectively than AI to identify high-intent content ideas. Here's what this means for you. You can move beyond generic AI outputs to create highly specific content that addresses actual customer needs. You'll also learn these concepts: how to mine social media and Q&A platforms…

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  • The #1 Reason Your AI Projects Fail (And How to Fix It in 5 Minutes)

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    Christopher S Penn

    If you don’t know what success looks like, neither does your AI. Almost every single failure I see mentioned on social media around AI, from deleting a company’s entire database to generating piles of slop, all stem from a single root cause. No one told AI what success looks like. In the 5P Framework by…

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  • AI Visibility Tools Are Dying: Google’s Personalized AI Search Makes Them Worthless

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    Christopher S Penn

    The usefulness of “AI visibility” tools is headed to zero very soon. At SEO Week, Garrett Sussman showcased Google’s personalization in AI Overviews and AI Mode for GEO, that Google is adding personalization to AI-powered search results. In the old days, Google’s personalized search meant that you’d get more personalized search results based on your…

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  • The Secret Weapon That Separates AI Beginners From Experts: Building Your Vocabulary First

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    Christopher S Penn

    The first step in AI success is finding the vocabulary. One of the critical flaws I see constantly in people’s use of generative AI is not taking the time to build their vocabulary; generative AI – in particular large language models – are powered by language. One of the core principles I shared in my…

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