You Ask, I Answer: Tracking Non-Web Content in Google Analytics with Google Tag Manager
Stephanie asks, “How should marketers measure the performance of content that is not web pages?” This is a very straightforward task that requires you to do two things: first, establish what kind of measure it will be (pageview, goal, etc.) and then create...You Ask, I Answer: Tracking PDF Activity with Google Analytics
Daniel asks, “How do I track PDF downloads and links in PDFs as goals in Google Analytics? PDFs don’t let you put Google Analytics tags in them.” This is a common question because many people want to be able to track downloads of things like sales...You Ask, I Answer: Testing Campaign Creatives with Google Analytics
David asks, “How do you know what pieces of a campaign’s creative were most impactful, such as images, tone, copy, offer, etc.?” The famous direct marketer Bob Stone said in 1968 that all direct marketing is based on list, offer, creative, and that...You Ask, I Answer: Causes of Direct Traffic in Google Analytics
Parker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that much?” In this video, I review the top 10 causes of direct traffic misattribution in Google Analytics™, including 4 causes that are under your...You Ask, I Answer: How to Set Up Google Analytics Goals for Ungated Content
Marc asks, “How do I set a goal for ungated content? I want to give away something but still be able to track it.” The reason for setting up ungated content tracking is that it lets you feel more comfortable giving away content instead of putting...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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