You Ask, I Answer: Tracking Specific Link Clicks in Google Analytics?
Will asks, “I’m searching for something that tells me what people click on when they are one of my basic product landing pages. The problem I’m trying to solve: boss says, “I bet this particular button gets a lot of clicks, which means we need...You Ask, I Answer: Tracking PDFs as Pageviews in Google Analytics?
Suzanne asks, “How do you get Google Analytics to show you the name of the pdf being clicked on?” This is a followup to my February 20th video on tracking PDFs as goals in Google Analytics. The short answer is that we have to create a pageview using Google...You Ask, I Answer: Google Analytics UTM Tracking And Website Migration?
Ash asks, “We are moving our website to a new domain name. We have UTM links created on the existing website. I would like to know: 1. The UTMs will stop working/get re-directed to new domain name? 2. If 1 is True then what is the best way going forward to...You Ask, I Answer: Making Sites More Trustworthy?
Phil asks, “My site’s functionality is being limited by ad blockers. How do I make my site more trustworthy?” Like email marketing, we will increasingly have to ask users who are using sophisticated ad blocking tools to whitelist our sites....You Ask, I Answer: Tracking Multiple File Goals in Google Analytics
Igor asks, “What if I want to track specific file downloads as goals in Google Analytics? How do you do that?” Igor’s question is a followup from the April 25, 2019 episode. It’s quite simple to track any individual file download as a goal in...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
