You Ask, I Answer: Making Sites More Trustworthy?
Phil asks, “My site’s functionality is being limited by ad blockers. How do I make my site more trustworthy?” Like email marketing, we will increasingly have to ask users who are using sophisticated ad blocking tools to whitelist our sites....You Ask, I Answer: Tracking Multiple File Goals in Google Analytics
Igor asks, “What if I want to track specific file downloads as goals in Google Analytics? How do you do that?” Igor’s question is a followup from the April 25, 2019 episode. It’s quite simple to track any individual file download as a goal in...You Ask, I Answer: Tracking Non-Web Content in Google Analytics with Google Tag Manager
Stephanie asks, “How should marketers measure the performance of content that is not web pages?” This is a very straightforward task that requires you to do two things: first, establish what kind of measure it will be (pageview, goal, etc.) and then create...You Ask, I Answer: Tracking PDF Activity with Google Analytics
Daniel asks, “How do I track PDF downloads and links in PDFs as goals in Google Analytics? PDFs don’t let you put Google Analytics tags in them.” This is a common question because many people want to be able to track downloads of things like sales...You Ask, I Answer: Testing Campaign Creatives with Google Analytics
David asks, “How do you know what pieces of a campaign’s creative were most impactful, such as images, tone, copy, offer, etc.?” The famous direct marketer Bob Stone said in 1968 that all direct marketing is based on list, offer, creative, and that...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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