Category: Google Tag Manager
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Google Analytics 4 or Bust: Lessons from Google Marketing Live 2021
At the recent Google Marketing Platform’s Google Marketing Livestream virtual event, Google previewed a bunch of changes coming to the platform as a whole, but some of the features that most stood out were: Customer Match: the ability to encrypt and upload your customer data lists for ad targeting purposes – will be open to…
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You Ask, I Answer: First Impressions of Google Analytics 4?
Tristan asks, “How are you getting on with the new Google Analytics 4 interface and data collection?” Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it’s now part of a suite of 3 major pieces that every marketer will need to consider. Google…
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You Ask, I Answer: Google Tag Manager and Google Analytics Integration?
Eric asks, “Here’s my problem: i’ve installed GA using tracking code with the monsterinsights plugin on wordpress for my site. I’ve heard that if i add GTM to track my site this will double website stats and skew my data. As written here by monsterinsights: “implementing Google Analytics with both MonsterInsights and Google Tag Manager…
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You Ask, I Answer: Tracking Specific Link Clicks in Google Analytics?
Will asks, “I’m searching for something that tells me what people click on when they are one of my basic product landing pages. The problem I’m trying to solve: boss says, “I bet this particular button gets a lot of clicks, which means we need to move some of the content on that other page…
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You Ask, I Answer: Tracking PDFs as Pageviews in Google Analytics?
Suzanne asks, “How do you get Google Analytics to show you the name of the pdf being clicked on?” This is a followup to my February 20th video on tracking PDFs as goals in Google Analytics. The short answer is that we have to create a pageview using Google Tag Manager with the built-in Click…
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You Ask, I Answer: Google Analytics UTM Tracking And Website Migration?
Ash asks, “We are moving our website to a new domain name. We have UTM links created on the existing website. I would like to know: 1. The UTMs will stop working/get re-directed to new domain name? 2. If 1 is True then what is the best way going forward to handle existing UTM links…
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You Ask, I Answer: Making Sites More Trustworthy?
Phil asks, “My site’s functionality is being limited by ad blockers. How do I make my site more trustworthy?” Like email marketing, we will increasingly have to ask users who are using sophisticated ad blocking tools to whitelist our sites. We’ll also need to take at least one other step in the near future as…
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You Ask, I Answer: Tracking Multiple File Goals in Google Analytics
Igor asks, “What if I want to track specific file downloads as goals in Google Analytics? How do you do that?” Igor’s question is a followup from the April 25, 2019 episode. It’s quite simple to track any individual file download as a goal in Google Analytics by using the same methods, but there are…
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You Ask, I Answer: Tracking Non-Web Content in Google Analytics with Google Tag Manager
Stephanie asks, “How should marketers measure the performance of content that is not web pages?” This is a very straightforward task that requires you to do two things: first, establish what kind of measure it will be (pageview, goal, etc.) and then create the infrastructure in Google Tag Manager. The best, preferred, and most scalable…
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You Ask, I Answer: Tracking PDF Activity with Google Analytics
Daniel asks, “How do I track PDF downloads and links in PDFs as goals in Google Analytics? PDFs don’t let you put Google Analytics tags in them.” This is a common question because many people want to be able to track downloads of things like sales collateral, marketing product sheets, etc. Using the techniques shown…
