Google Tag Manager Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Causes of Direct Traffic in Google Analytics

by Christopher S Penn | Oct 2, 2018 | analytics, Google, Google Analytics, Google Tag Manager, Marketing, Marketing Technology, Metrics

Parker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that much?” In this video, I review the top 10 causes of direct traffic misattribution in Google Analytics™, including 4 causes that are under your...

You Ask, I Answer: How to Set Up Google Analytics Goals for Ungated Content

by Christopher S Penn | Jul 17, 2018 | analytics, Google, Google Analytics, Google Tag Manager, Marketing, Marketing Technology, Metrics

Marc asks, “How do I set a goal for ungated content? I want to give away something but still be able to track it.” The reason for setting up ungated content tracking is that it lets you feel more comfortable giving away content instead of putting...

You Ask, I Answer: Google Tag Manager vs. Google Analytics

by Christopher S Penn | Apr 30, 2018 | analytics, Google, Google Analytics, Google Tag Manager, Marketing, Marketing Technology

Charles asks, “Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together?” Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief...