Summary In today's episode, I break down how to unify data from multiple platforms using data warehousing techniques. Here's what this means for you. You gain a practical framework for deciding whether to buy a vendor solution or build your own pipeline based on your budget and technical skill. You'll also learn these concepts: the…
Summary In today's episode, I explain why I refuse to recommend new business intelligence tools for marketers and what they should pursue instead. Here's what this means for you. You'll stop chasing shinier platforms and start building the skills that actually make any tool work for you. You'll also learn these concepts: why business intelligence…
Summary In today's episode, I explain why Google Analytics 4 is supposedly better in the long run despite its current rough edges and transition challenges. Here's what this means for you. Companies that develop technical proficiency with GA4's data capabilities gain a sustainable competitive advantage through custom models and deeper insights that other companies miss.…
Summary In today's episode, I walk through how to chip away at building a data-driven SWOT analysis on a small team that lacks key data skills. Here's what this means for you. You gain a practical starting framework for turning limited resources into actionable competitive intelligence. You'll also learn these concepts: how to identify which…
Kevin asks, “How do we standardize metrics and measurement, especially when different parts of the company do things differently?” Great and very common question. The answer is, unsurprisingly, a framework: Goal alignment Exploratory data analysis Model creation Model validation Model deployment Adoption, training, and compliance Measurement of compliance Refinement and improvement If this sounds familiar,…
Yariv asks, “What are the differences between data analytics, data science, business analytics, and business intelligence?” It depends on who you ask. Thanks to consulting and marketing, these terms all have varying degrees of overlaps, and companies which make their money on clarifying terms like this – consulting shops – often have conflicting definitions. You’ll…
