by Christopher S Penn | Jul 19, 2018 | analytics, Business, Business Intelligence, Data, Data Science, Machine Learning, Marketing, Marketing Technology, Metrics, Strategy
Kevin asks, “How do we standardize metrics and measurement, especially when different parts of the company do things differently?” Great and very common question. The answer is, unsurprisingly, a framework: Goal alignment Exploratory data analysis Model...
by Christopher S Penn | Jun 14, 2018 | analytics, AI, Artificial Intelligence, Business Intelligence, Data Science, Machine Learning, Marketing, Marketing Technology, Metrics
Yariv asks, “What are the differences between data analytics, data science, business analytics, and business intelligence?” It depends on who you ask. Thanks to consulting and marketing, these terms all have varying degrees of overlaps, and companies which...