Business Intelligence Archives - Christopher S. Penn - Marketing Data Science Keynote Speaker

You Ask, I Answer: How to Standardize Metrics and Measurement

by Christopher S Penn | Jul 19, 2018 | analytics, Business, Business Intelligence, Data, Data Science, Machine Learning, Marketing, Marketing Technology, Metrics, Strategy

Kevin asks, “How do we standardize metrics and measurement, especially when different parts of the company do things differently?” Great and very common question. The answer is, unsurprisingly, a framework: Goal alignment Exploratory data analysis Model...

You Ask, I Answer: Data Analytics, Intelligence, and Science

by Christopher S Penn | Jun 14, 2018 | analytics, AI, Artificial Intelligence, Business Intelligence, Data Science, Machine Learning, Marketing, Marketing Technology, Metrics

Yariv asks, “What are the differences between data analytics, data science, business analytics, and business intelligence?” It depends on who you ask. Thanks to consulting and marketing, these terms all have varying degrees of overlaps, and companies which...

You Ask, I Answer: How to Standardize Metrics and Measurement

You Ask, I Answer: Data Analytics, Intelligence, and Science

Need Consulting?

Book Me To Speak At Your Event

AI for Marketers Book

Recent Posts by Me

Marketing Over Coffee Recent Episodes

Trust Insights Recent Posts

Pin It on Pinterest