It’s now firmly embedded in marketing culture that content is king. Good content makes for a great king that can lead your company to success. Bad content makes for a terrible king whose leadership makes the kingdom languish in obscurity until it perishes from lack of business. So what, then, do we call content theft?…
Over two days last week, I enjoyed spending time with the WhatCounts team at their Digital Marketing Summit. One of the most striking things I noticed in the questions asked during my session on Google Analytics was that the nature of questions had changed. Two years ago, even a year ago, people were asking about…
The most powerful revelation from the Digital Marketing Summit for me came from master data storyteller Tom Webster, who effectively wrecked a lot of people’s perceptions of A/B testing in his talk (those who were paying attention, anyway). One of the most powerful ideas he delivered was that A/B testing in its current form is…
A question came up yesterday in discussion with a friend about how all of the digital marketing analytics books seem to cater to the beginner level crowds, and they wanted to know where the advanced analytics books are. In the same vein as where the advanced conferences are, there are no super advanced analytics books…
In the previous post, we talked about how to get at the secrets being shown in conferences in order to reap value for your company’s products or services. Let’s look at the flip side of that coin: suppose you’re presenting and you want to share your successes, but not give away the secret sauce of…
I recently spent the last few days in Tampa, Florida, attending and speaking at the SocialFresh East conference. SocialFresh, if you haven’t been, is one of the leading social media conferences. However, in a crowd where the relative skill level is more of a Pareto curve than a bell curve, SocialFresh can seem to offer…
I have been watching with great interest the role that social media has played in helping society in the aftermath of disasters and tragedies. Every year that passes, more people get connected online, more people interact, more people expand their social networks and connections. That creates a mesh, a sort of fabric between us. In…
I had initially kept this set of thoughts private but so many people found it helpful that I’m publishing it in the hopes it continues to do more good. The second hardest moment after the attacks at the Marathon for me, after finding out that friends, family, and colleagues were safe and unharmed, was answering…
Much has been written and much more will be written about the events at the Boston Marathon, and I’ll leave the wordsmithing of it to others who are far better writers. All I have to offer at the moment is some simple advice I received for things like this. Once long ago, I asked one…
A short while back, Evernote announced a new app for its platform, Evernote Hello. It’s a direct competitor to Cardmunch from LinkedIn, and it’s quite nice (doubly so if you have a paid Evernote account). If you’ve not used Cardmunch, Evernote Hello is basically a business card scanner. You take business cards you collect at…
