by Christopher S Penn | Feb 12, 2021 | Review, Awakening, Books, Marketing, Strategy
Mark Schaefer asked me to review his latest book, Cumulative Advantage. It’s a book based on the sociological work of Dr. Robert Merton as well as a series of other sociologists on the phenomenon of cumulative advantage. In the most basic terms, those who have...
by Christopher S Penn | Nov 25, 2020 | Review
In today’s episode, we look at the new features of TechSmith’s SnagIt 2021 including templates, auto-simplify improvements, and pop-out magnification. Get a free trial copy here. FTC disclosure: this review was solicited by TechSmith and they provided a...
by Christopher S Penn | Jun 30, 2020 | Amazon, Review, Technology
In today’s episode, an unsolicited review of Amazon’s new Echo Loop, a smart ring that’s a voice interface to Alexa. Watch the unboxing to see what’s in the box, setup, and how it works. Disclosure: I paid for this device out of pocket and...
by Christopher S Penn | Jun 25, 2020 | Audio, Marketing, Marketing Technology, Podcasting, Review
Mitch asks, “With the return of the Levelator, what’s the best audio leveling solution for podcasting?” For those unfamiliar, the Levelator is a piece of software that promises one-click cleanup of audio to ready it for podcasting. Other solutions,...
by Christopher S Penn | Apr 29, 2020 | Marketing, Marketing Technology, Review, Video
Camtasia 2020 is out, and it’s got some more polish to help marketers get their jobs done faster. Shared templates Favorites Presets and themes Pre-built templates Packages Magnetic tracks Ripple cuts and deletes Things not in the box but you probably want: Free...
by Christopher S Penn | Nov 4, 2019 | Audio, Content, Content Marketing, Marketing, Marketing Technology, Review, Video, YouTube
As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone....