A picture is worth 10,000 words – or a marketing meeting

Funny – here at work at the Student Loan Network, I just had a meeting with our marketing director about a press release. The topic of the press release was to emphasize how we’re still open for business despite all the credit market turmoil, how not everyone is going out of business, etc. What was funny was that the entire press release and discussion could easily be summed up in one picture, but it’s difficult to make that fit the press release format.

Instead of four dense paragraphs, what if I put this graphic up on the Student Loan Network homepage?

I think that would have about the same meaning as the press release, but it would convey that meaning almost instantly. Here we are. Open. Even late at night.

Hat tip to Chip Griffin for the photo under Creative Commons.

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