3 receipts from MAICON Day 1: “The risk is not that AI does the work. The risk is that AI does the work and we never learn from it.” – Paul Roetzer quoting Tobi Lutke “In the Google Era, visible = recommended. In the AI Era, visible != recommended.” – Wil Reynolds “America now spends…
Choose good or fast. There’s a knob with two settings when we’re using AI research tools: quality and speed. And there’s no middle setting, because a middle setting would deliver half-assed results that were neither fast nor correct. The more I use AI tools for research, the more I realize that you only get two…
I am now more convinced than ever that AI visibility softare is bullshit. Inspired by Lily Ray, I grabbed all my very long query data out of Google Search Console via the API and started looking at it to see what kinds of AI chats were getting passed along as queries in GSC. First, a…
Claude Haiku is the single biggest weakness in the Anthropic ecosystem now. Haiku is intended as a low cost, fast, and cheap model to do basic work – reading, summarization, web search, etc. And at the time of its release almost a year ago, it did those things reasonably well. But times change. Models change.…
“Do we really trust Chinese models that much?”” Lisa asked that question in the Trust Insights Analytics for Marketers Slack group and the short answer is, “we really trust models under our control that much”, which means open weights models, models we download and run on our own hardware or in trusted inference providers. Here’s…
