by Christopher S Penn | Mar 23, 2023 | AI, Artificial Intelligence, Chatbots, Data Science, Google, Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative....
by Christopher S Penn | Feb 18, 2021 | Uncategorized
There’s been quite a bit of confusion about how Google works when it comes to the process of indexing and ranking our websites, so I thought I’d take a few minutes to lay out the process as best as we know it. Much of this information comes directly from...
by Christopher S Penn | Jan 14, 2021 | Uncategorized
Mark writes in, "I am really struggling with the efficacy of search for most businesses. More than ever, the odds are stacked against us. 1) Some search is leaking out through Siri + Alexa 2) Most Google search (51%) is now "kept" by Google 3)...
by Christopher S Penn | Jan 15, 2020 | Uncategorized
Carolyn asks, “A major update to Google’s core algorithm just came out and our site is down 30% for organic traffic overnight. How do you deal with situations like this?” Algorithm updates happen all the time, though Google does deploy large ones a...
by Christopher S Penn | Nov 26, 2019 | Uncategorized
Dominique asks, “What type of remarketing are you using / on which platforms have you been the most successful?” Remarketing, the art of showing ads to people who haven’t converted, on the surface seems like a pretty simple tactic – show ads to...
by Christopher S Penn | Oct 8, 2019 | Uncategorized
Janet asks, “what newsletter service; aweber, activecampaign, mailchimp, whatever, has the best deliverabilty within gmail? I’m having some nasty delivery issues.” So here’s the thing – it’s not a question of service (as long as the...