Month: March 2009

  • Making me hate your brand

    Making me hate your brand I got my copy of the Boston Business Journal yesterday, which is a paper I normally enjoy reading, as it’s got decent coverage of the Boston business scene. Yesterday’s issue came with something new: The paper, looking to maximize advertising revenues I suppose, has now permitted an advertiser to slap…

    Continue reading →

  • Twitter: sometimes brevity means all meat

    We banter a lot in discussions about social media and the various applications of it. Twitter, for good or ill, has come to dominate a lot of people’s thinking about what social media is, despite it being only a small piece of the puzzle. That said, Twitter does a great job of encouraging brevity with…

    Continue reading →

  • It's All About The Numbers: Social Media Jungle Presentation

    Many thanks to Jeff Glasson and Perkett PR for recording and publishing the video, and to Jeff Pulver for hosting the event. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com

    Continue reading →

  • 4 Steps to a DIY Lightbox

    I was messing around with my D90 today and was thinking about lightboxes. If you’re not familiar with a lightbox, it’s a controlled photo environment, like a pint-sized studio, that lets you take close up shots of items for sites like eBay or Craigslist. Most of the systems out there for amateurs rage from $25…

    Continue reading →

  • Becoming a ninja

    Becoming a ninja My teacher, Mark Davis of the Boston Martial Arts Center, asked us to write a bit about how we got involved in the martial arts and why we’re still here. Way, way back, as far as 4th or 5th grade in school, I was the short, unathletic kid who ended up getting…

    Continue reading →

  • Social media success and the idea of sensei

    Sensei is an interesting term in Japanese culture and the martial arts. Traditionally, most people translate it as “teacher”, and the term is applied as an honorific to doctors, lawyers, teachers, and others of high esteem. If you dissect its meaning and characters, it literally translates as “before born” in the sense of someone having…

    Continue reading →

  • Seeds of the recovery

    The seeds of the economic recovery are beginning to sprout a little. While the broader economy still has a lot to shake off and the investment, credit, and financial markets still have more garbage to take out, there are small signs of recovery underway that will eventually grow to big signs down the road. A…

    Continue reading →

  • Public Speaking Starter Kit

    I thought I’d share some resources that have been helpful to me developing my public speaking skills over the years. Some are free, some require some investment, but all are worthy. If things are a little tight financially, definitely start with the free. Free Garr Reynolds on effective presenting at Google [youtube]https://www.youtube.com/watch?v=DZ2vtQCESpk[/youtube] Sample effective slides…

    Continue reading →

  • It IS A Numbers Game – Thinking About What Numbers Actually Matter

    It IS A Numbers Game – Thinking About What Numbers Actually Matter Jeff Pulver asked me to speak at Social Media Jungle: Boston and gave this intriguing guideline: At Social Media Jungle, our discussion leaders will be presenting their talk as if they were sharing a blog post. And the people in the room will…

    Continue reading →

  • Bring the player, not the class

    There’s a peculiar expression that accompanies World of Warcraft that needs to make its way into social media, and quickly: Bring the player, not the class. In Warcraft, there are different classes of players – mages, paladins, shamans, etc. Each of the classes has different traits suited to different kinds of players and playing styles.…

    Continue reading →