Summary In today's episode, I explore the profound grief of replacing a long-used tool after sixteen years. Here's what this means for you. You find a way to reconcile your history with the necessity of progress. You'll also learn these concepts: how objects carry the weight of time, why transitions create a sense of hollowness,…
Summary In today's episode, I analyze the poetic imagery of a desert landscape and its spiritual implications. Here's what this means for you. You discover a deeper connection between the natural environment and the human experience of mortality. You'll also learn these concepts: how sandstone landscapes act as spiritual sanctuaries, the cosmic relationship between stardust…
Summary In today's episode, I share a poetic love story celebrating two women who met online and built a real-life romance while traveling the world together. Here's what this means for you. You'll feel the courage and tenderness of a relationship that began through virtual connection and grew into shared adventures across Italy and Australia.…
Summary In today's episode, I break down why forecasts don't need to be perfectly accurate to serve their real purpose and what that reveals about data-driven marketing. Here's what this means for you. You'll see that the true value of any forecast is the decision it triggers, not the precision of the prediction itself. You'll…
Summary In today's episode, I share a story about being stunned when a fellow professional admitted feeling peer pressure not to wear a mask during a pandemic, then explore why grown adults still let others' opinions override their own judgment. Here's what this means for you. You can free yourself from the gravitational pull of…
Summary In today's episode, I explain why press releases fade away and how to give them more life by focusing on the story rather than the format. Here's what this means for you. You learn a practical benchmark for judging whether your news is worth promoting and how to atomize content across channels people actually…
Summary In today's episode, I share the story of how my business partner and I co-founded Trust Insights after leaving a PR agency that clashed with our values. Here's what this means for you. You get a real-world framework for deciding whether to take a major career leap by weighing data, finances, emotions, and core…
Summary In today's episode, I explore why marketers often write poorly and how mastering analogies, metaphors, and similes can transform their ability to communicate complex ideas to prospects. Here's what this means for you. You gain a sharper way to explain unfamiliar products, scientific methods, or emerging tech by anchoring them to concepts your audience…
You can teach an old dog new tricks. You can upgrade older software. You can change your understanding of gender. I did. I am a fact-based person. My world and my living is made of facts, of data, of analysis, of as much objective truth as possible. Argue with the interpretation or meaning of a…
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
