Summary In today's episode, I guide you through a short six-minute meditation designed to refresh you during a lunch break or coffee break. Here's what this means for you. You gain a quick reset that restores calm and focus without needing a quiet retreat or special equipment. You'll also learn these concepts: how posture and…
Summary In today's episode, I host a part two analytics ask me anything session answering audience questions on the GA4 transition, content marketing measurement, keyword-to-page attribution, and B2B audience targeting. Here's what this means for you. You walk away with practical, battle-tested answers from working analysts on the exact data problems stalling your marketing decisions.…
Summary In today's episode, I sit down with Chris and John for an ask-me-anything session on marketing analytics, answering live community questions about KPIs, attribution, content measurement, and which analytics features actually move the needle. Here's what this means for you. You get practical, vendor-neutral guidance on choosing metrics that tie to business outcomes rather…
One of the most challenging concepts to understand in machine learning and AI is machines and humans don’t think in the same way. We make the general assumption that artificial intelligence and natural intelligence function in the same way, that machines are just faster, less expensive versions of ourselves. In reality, our two intelligences are…
Summary In today's episode, I walk through last-minute sales tips for the end of the year alongside two colleagues who break down what ethical, trust-based selling actually looks like during the holiday rush. Here's what this means for you. You gain a practical framework for evaluating seasonal sales tactics so you can hit your numbers…
In this 7 minute tutorial, watch and play along to build a Google Data Studio dashboard to audit your Google Analytics account and find out whether you’re using UTM codes incorrectly. This tutorial requires no coding skills and only minimal Google Data Studio abilities. Can’t see anything? Watch it on YouTube here. Got a question…
