Summary In today's episode, I walk through how to separate the real capabilities of large language models from the surrounding hype. Here's what this means for you. You gain a practical framework for evaluating sources and building your own informed perspective on AI tools. You'll also learn these concepts: why evaluating someone's expertise comes down…
Summary In today's episode, I explain why zero-click answers are the future of SEO and how marketers can adapt to keep reaching their audiences. Here's what this means for you. You need to prepare now for a Google that sends less traffic as generative AI summarizes answers directly in search results. You'll also learn these…
Almost Timely News: MAICON 2023 Takeaways (2023-07-30) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 25% of this newsletter was…
In today’s episode, I explain how to capture someone’s unique writing style or speaking voice for AI tools. For writing, use neural style transfer on a diverse sample of their work. For voice, have them read varied scripts to capture tone and inflection. Tune in for specific tips on gathering the right training data to…
Summary In today's episode, I walk through how to be a strong podcast guest, covering strategy, preparation, handling difficult hosts, and measuring your impact. Here's what this means for you. You gain a complete playbook for turning every guest appearance into measurable business results. You'll also learn these concepts: why defining your purpose through the…
In today’s episode, I tackle the tricky issue of AI-generated content and copyright. Under current US law, copyright can only be held by humans, not machines. But there are nuances around prompts, outlines, and final products – hire a lawyer if you have concerns! Tune in for a full breakdown of using AI content legally…
In today’s episode, I tackle how to stay current with the exploding AI tool landscape. Start with your business needs, understand the core technologies, and vet vendors thoroughly. Talking directly to engineers reveals limitations and challenges. Tune in for tips on cutting through hype to align the best AI tools with your goals. Can’t see…
In today’s episode, I explain why generative AI outputs can seem generic and watered down. The key is using detailed, specific prompts to provide enough context for the AI to generate high-quality, tailored content. With the right prompts, these tools can replicate writing styles, tones of voice, and target audiences. Tune in to learn how…
Summary In today's episode, I explain why large language models produce generic text and how the specificity of your prompt directly determines the quality of the output. Here's what this means for you. You can dramatically improve AI-generated content by feeding the model detailed, context-rich inputs rather than short, vague prompts. You'll also learn these…
