Summary In today's episode, I read through the data privacy section of the AI Bill of Rights and unpack what it means for marketers facing a tightening regulatory landscape. Here's what this means for you. You gain a clear-eyed view of how laws like GDPR, CCPA, and CPRA are already reshaping consent, data collection, and…
Summary In today's episode, I break down why Google Analytics violates GDPR in the EU and recommend self-hosted alternatives like Matomo that put you in full control of your data. Here's what this means for you. You'll have a clear roadmap to GDPR compliance that also covers most other privacy regulations worldwide, giving you a…
Noreen asks, “I am ramping up emails in EU, and am looking for current best practices in terms of emailing with respect to the GDPR rules. Do you use outside services to warm up your cold leads so they are compliant with GDPR?” Can’t see anything? Watch it on YouTube here. Listen to the audio…
Summary In today's episode, I break down GDPR rules around cold email outreach and explain why warming up cold leads directly violates the law. Here's what this means for you. You need permission-based marketing to stay compliant and avoid million-dollar fines that could sink your business. You'll also learn these concepts: how purpose-specific consent differs…
Summary In today's episode, I walk through why buying an email list is one of the worst moves a marketing team can make, from legal liability to permanent domain blacklisting. Here's what this means for you. You'll discover the fastest path to a healthy, profitable email list is content so compelling people volunteer their addresses…
Oz asks, “There’s still the ethical questions that my marketing friends avoid: should Google even have all that data? How ethical is it to use that data? What about pending legislation that would hopefully criminalize lots of common data acquisition methods?” Two points I think are super important: minimum viable data, and behavior rather than…
Summary In today's episode, I walk through six principles for being an ethical marketer who still uses data effectively to understand and serve customers. Here's what this means for you. You can build powerful marketing analytics while fully respecting privacy regulations and customer trust. You'll also learn these concepts: why collecting only the minimum necessary…
Summary In today's episode, I walk through three practical ways to track hyperlink clicks inside PDFs that you email to subscribers, ranging from quick UTM-tagged short links to a fully self-hosted custom URL shortener. Here's what this means for you. You finally see exactly which links your audience engages with, so you can measure content…
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other companies may have serious regulatory concerns like GDPR compliance or other PHI. So how do you determine…
One of the consequences of machine learning is that our data is part of a mosaic of data used for training. We’ve voluntarily given companies enormous amounts of information and while, historically, they’ve been really bad at using it in any meaningful way, that will change. Companies who want to get ahead of the curve…
