You Ask, I Answer: Marketing Ethics and Data Collection?
Oz asks, “There’s still the ethical questions that my marketing friends avoid: should Google even have all that data? How ethical is it to use that data? What about pending legislation that would hopefully criminalize lots of common data acquisition...You Ask, I Answer: How to Track Facebook Without a Pixel?
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other...Friday Feeling: What Will Our Data Be Used For?
One of the consequences of machine learning is that our data is part of a mosaic of data used for training. We’ve voluntarily given companies enormous amounts of information and while, historically, they’ve been really bad at using it in any meaningful...#FridayFeeling: Happy GDPR Enforcement Day
Don’t panic. Depending on the kind of company you are, your risks for GDPR enforcement may vary. Many SMBs with no physical or economic presence in the EU, marketing in the EU, etc. may be at relatively low risk and can implement provisions of GDPR as time and...You Ask, I Answer: GDPR 101 for Marketers
A surprising number of marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent rollouts of new compliance features...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
