by Christopher S Penn | Feb 4, 2022 | Email Marketing, GDPR, Marketing, Marketing Technology
Noreen asks, “I am ramping up emails in EU, and am looking for current best practices in terms of emailing with respect to the GDPR rules. Do you use outside services to warm up your cold leads so they are compliant with GDPR?” Can’t see anything?...
by Christopher S Penn | Feb 18, 2020 | Data, Data Science, Ethics, GDPR, Marketing, Marketing Data Science, Marketing Technology
Oz asks, “There’s still the ethical questions that my marketing friends avoid: should Google even have all that data? How ethical is it to use that data? What about pending legislation that would hopefully criminalize lots of common data acquisition...
by Christopher S Penn | Feb 28, 2019 | analytics, Facebook, GDPR, Google Analytics, Marketing, Marketing Technology, Metrics
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other...
by Christopher S Penn | Jun 22, 2018 | AI, Data, Data Science, GDPR, Machine Learning, Marketing, Privacy
One of the consequences of machine learning is that our data is part of a mosaic of data used for training. We’ve voluntarily given companies enormous amounts of information and while, historically, they’ve been really bad at using it in any meaningful...
by Christopher S Penn | May 25, 2018 | GDPR, Law, Marketing
Don’t panic. Depending on the kind of company you are, your risks for GDPR enforcement may vary. Many SMBs with no physical or economic presence in the EU, marketing in the EU, etc. may be at relatively low risk and can implement provisions of GDPR as time and...
by Christopher S Penn | Apr 12, 2018 | GDPR, Business, Law, Marketing, Privacy
A surprising number of marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent rollouts of new compliance features...