Category: GDPR
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You Ask, I Answer: GDPR and Email Marketing?
Noreen asks, “I am ramping up emails in EU, and am looking for current best practices in terms of emailing with respect to the GDPR rules. Do you use outside services to warm up your cold leads so they are compliant with GDPR?” Can’t see anything? Watch it on YouTube here. Listen to the audio…
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You Ask, I Answer: Marketing Ethics and Data Collection?
Oz asks, “There’s still the ethical questions that my marketing friends avoid: should Google even have all that data? How ethical is it to use that data? What about pending legislation that would hopefully criminalize lots of common data acquisition methods?” Two points I think are super important: minimum viable data, and behavior rather than…
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You Ask, I Answer: How to Track Facebook Without a Pixel?
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other companies may have serious regulatory concerns like GDPR compliance or other PHI. So how do you determine…
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Friday Feeling: What Will Our Data Be Used For?
One of the consequences of machine learning is that our data is part of a mosaic of data used for training. We’ve voluntarily given companies enormous amounts of information and while, historically, they’ve been really bad at using it in any meaningful way, that will change. Companies who want to get ahead of the curve…
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#FridayFeeling: Happy GDPR Enforcement Day
Don’t panic. Depending on the kind of company you are, your risks for GDPR enforcement may vary. Many SMBs with no physical or economic presence in the EU, marketing in the EU, etc. may be at relatively low risk and can implement provisions of GDPR as time and resources permit. DISCLAIMER: I AM NOT A…
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You Ask, I Answer: GDPR 101 for Marketers
A surprising number of marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent rollouts of new compliance features by companies like Google, some folks are hearing about GDPR for the…
