The Puritans have an interesting story, but the defining characteristic of their movement that brought them to North America was a firm belief that what they were doing was of value, even if it separated from orthodox, mainstream thought. Their separation from the Church of England and subsequent exile to other countries including the New…
One of the most common phrases I’ve heard when it comes to generating content is, “I don’t know what to write/blog about!” Well, while I can’t offer a permanent, ongoing service or solution for that sort of thing, I can offer at least one week’s worth of exercises, and maybe that will give you a…
Last night at the Boston Martial Arts dojo, I was discussing an interesting aspect of training as I watched the students in the green belt class working on their ground-hitting skills. One of the greatest traps we fall into as both martial artists and marketers is the belief that we need something new. A new…
Yesterday we discussed iteration and its contribution to your success. Today, let’s take a look at automation. Automation is the most straightforward concept there is: any repeatable task with a predictable outcome can be automated. In many cases, it should be automated, and if you’re willing to pick up a basic scripting language on your…
There are two concepts that can be the building blocks of massive success in digital marketing, if you have the awareness and willingness to integrate them into your practices: iterate and automate. Today we’ll be discussing iteration; tomorrow, automation. Iterate means to repeat a process, but to do so making improvements along the way. If…
This time last year, I was out of the country for 10 days visiting Seoul, South Korea. For 10 days, 10 authors took my place and wrote some incredible material. To celebrate their posts, we put them together in a free eBook for you, Awaken Your Superhero: Download in MOBI Format for Amazon Kindle Download…
One of the questions that came up immediately after Google+ redesigned its interface was whether people liked it. Whether someone likes it or not is an exceptionally subjective question, and one that is very hard to analyze without a ton of primary research. The more important question I had was this: does the new redesign…
Last night as I was wrapping up one of the green belt classes at the dojo, I shared two conditioning exercises for the students to try that help build basic flexibility and core body motion for the three foot staff. The exercises are elegantly simple – one involves turning the stick with one hand in…
To be successful in the World of Warcraft Arathi Basin battleground, you have to capture and hold 3 out of 5 flags at various points in the landscape over a period of time. You and 14 of your team members face off against 15 opponents. Winning Arathi Basin very often feels like either a long…
If you’ve got Google Analytics goals and goal values set up and working correctly on your web site, there’s a fast, relatively easy way to tell if social media marketing is working for you in Google Analytics thanks to a new feature called Social Value. Go into Google Analytics and find Traffic Sources, Social, Overview:…
