A recent question sent into Marketing Over Coffee – what metrics matter for podcasters to measure their success, a la the ADM? Ultimately, traffic metrics are only the top of the funnel – they’re the raw number of eyeballs in, and that in itself isn’t worth much except for general trends. No matter what statistic…
Joseph Jaffe was kind enough to send me a review copy of his latest book, Join the Conversation. It’s a really, really LONG book, weighing in at 300 pages. I managed to get through it in about two weeks of sporadic reading. The Good The book has plenty of case studies and examples of conversational…
The latest Marketing Over Coffee is now available, in which we discuss how you can make millions of dollars with useless sports slogans. I nominate for the latest from Super Bowl XLII: 18-1 Super Choke Nobody’s Perfect
Metcalfe’s Law and Network Promotion I’ve had a couple of conversations recently involving social network marketing. One of the things that has been on my mind lately is network size. With social networks and social media, once your network reaches a certain size or focus, it has value in and of itself. Ask Chris Brogan…
Jared Spool over at UIE posted this incredible job ad. I love it because it’s innovative in its approach, clearly sets expectations, and conveys accurately not only a sense of what’s expected of the candidate, but also where the company is going or could be going with the right person. Kudos to Jared and the…
Viral is not word of mouth A bone to pick with my marketing colleagues. Viral marketing is distinct and separate from word of mouth marketing. Viral and word of mouth marketing are NOT interchangeable. Let me give you two examples of marketing. I really like Matthew Ebel‘s new album, Goodbye Planet Earth. I think it’s…
The One Laptop Per Child project is opening its doors on November 12 to purchasing. For $199, you can donate a laptop to a child in a developing nation. For $399, you can get one yourself and donate one under their Give 1 Get 1 program beginning November 12. I’m buying one for myself, but…
Google, OpenSocial, and Marketing Google is announcing an open API for social networks. This has been widely reported on all the major tech news sites. It’s a strong, smart play by Google, as it lets them turn any participating site, effectively, into a Google App, and gives them access to index data that hasn’t been…
I’m thrilled to see so many people running with flash mob ideas, like Joseph Jaffe and his new book, Join the Conversation; Joseph’s campaign was called Bum Rush the Amazon Charts, inspired by Scott Sigler and the original Bum Rush the Charts. That said, I want to reiterate something – the inspiration behind, the creator…
For those folks who – like me – aren’t pub crawlers (I am grossly incompetent at it AND genetically Asian, meaning that alcohol and I have a twisted relationship), I’d like to invite you to an INFORMAL working group session at or around 9 PM Saturday evening (after Jeff Pulver’s PodCamp Party) at the Westin…
