Google announced a slew of products specifically tailored to non-profits two days ago. First, all their apps – Google Apps for Domains, etc. – are all free. Google Checkout transaction processing is free to non-profits until 2009. Here’s the game changer. Google Grants is an application process to qualify for free AdWords advertising. Where commercial…
Today, Starbucks CEO Howard Schultz announced that they had acquired Coffee Equipment Company and its Clover system of coffee machines, single-serving cup makers that will let Starbucks customize your coffee for you. So what? The So What is this: Clover coffee machines are networked. They all speak to headquarters via CloverNet, and monitor EVERYTHING about…
I cannot emphasize strongly enough how important it is to be mindful of Google’s watchful eye online. It is literally everywhere, and it does not forget. Everything you do under Google’s watchful eye impacts your personal brand and reputation. That drunken Twitter late at night? Google remembers. That blog rant composed at a conference? Google…
This week’s Marketing Over Coffee (the best marketing podcast ever recorded in an oven toasted goods shop with co-host John Wall) features discussions of free, messaging failures, and other great fun. If you haven’t tuned in, head on over and get your cup of marketing. Did you enjoy this blog post? If so, please subscribe…
For those thinking about audio podcasting as an effective sales mechanism, master sales trainer Dan Kennedy has an interesting perspective on audio as a marketing tool. Granted, in his blog post, he’s talking about CDs and not digital delivery, but the points about why sales folks should be delivering audio as a sales mechanism are…
I got a promotional email from Big Machine Media today cc’ed to a list of 340 podcasters and bloggers, promoting their musicians. Good try, gang. Look, a lot has already been said about blogger outreach by better minds than mine. Here’s where this campaign really fell flat. First, please, please, please if you’re going to…
A recent question sent into Marketing Over Coffee – what metrics matter for podcasters to measure their success, a la the ADM? Ultimately, traffic metrics are only the top of the funnel – they’re the raw number of eyeballs in, and that in itself isn’t worth much except for general trends. No matter what statistic…
Joseph Jaffe was kind enough to send me a review copy of his latest book, Join the Conversation. It’s a really, really LONG book, weighing in at 300 pages. I managed to get through it in about two weeks of sporadic reading. The Good The book has plenty of case studies and examples of conversational…
The latest Marketing Over Coffee is now available, in which we discuss how you can make millions of dollars with useless sports slogans. I nominate for the latest from Super Bowl XLII: 18-1 Super Choke Nobody’s Perfect
