Category: Small Business
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You Ask, I Answer: SEO Accessible to Small Businesses?
Thomas asks, “Is SEO still accessible to small businesses?” SEO is a high knowledge discipline. That knowledge is largely free, though some of the tools are not. However, it’s not something that’s both high knowledge and high cost, like search engine marketing (SEM) is. SEO requires three kinds of knowledge: domain expertise, audience knowledge, and…
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You Ask, I Answer: Digital Ecommerce Platform Recommendations?
Robyn asks, “What recommendations for an ecommerce platform do you have for selling digital goods?” The answer depends on the kinds of products you’re selling. For books, videos, and most digital goods, I like Gumroad. For courses, I like LearnDash. It all comes down to where the customers are, where you are, and what the…
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You Ask, I Answer: How to Set Up Virtual Lessons With YouTube?
Mark asks, “How do I set up virtual lessons on video with YouTube for paying customers of my company?” The simplest way to do this is with YouTube unlisted videos and your email list. Please share this video with any small business owner who isn’t sure how to get started with virtual lessons – it…
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You Ask, I Answer: Marketing Automation Solutions for SMBs?
Dan asks, “What are your suggestions for an inexpensive marketing automation platform that integrates with SalesForce and either scales well or can easily be migrated to a more powerful platform down the road.” This depends on what you mean by inexpensive. How large a marketing budget are we talking? At Trust Insights, we use self-hosted…
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You Ask, I Answer: RFM Analysis for Small Business with Google Sheets and IBM Watson Studio
CC asks, “What’s the most valuable analysis overall for a small business to perform?” If we define a small business as an enterprise with less than $1 million in sales and fewer than 10 employees, then from an overall business perspective it’s got to be RFM analysis. Nothing else comes close in terms of helping…
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You Ask, I Answer: Getting Started with AI for SMBs?
Annika asks, “What are your recommendations to begin with and how would one proceed in a small or medium sized company or start up in utilizing AI in their marketing processes?” First, you have to be ready for AI. That means taking the AI journey. Assuming you’ve made the steps up through data science, the…
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You Ask, I Answer: Marketing Tips for Home Service Businesses
Jordan asks, “What are some marketing tips for home service businesses to know in 2019?” Home service businesses like cleaning, maintenance, moving, etc. are first and foremost local businesses. Everything you do in marketing should be focused on location. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to…
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You Ask, I Answer: Barebones SEO for Small Business
Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources to buy, by default we must build. With the…
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You Ask, I Answer: Small Business Marketing Strategy Mistakes
Pradeep asks, “What are the most common points where Small & Medium Sized Business go wrong in their Marketing Strategies? The three that are most common in my experience: Failing to have clearly defined, measurable goals Trying to portray themselves as something they’re not/larger than they are Failing to have a truly unique selling proposition…
