Almost Timely News: 🗞️ How Small Businesses Can Grow With AI (2025-06-08) :: View in Browser The Big Plug 👉 Download the new, free AI-Ready Marketing Strategy Kit! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. You will see bountiful AI outputs in the video. Learn why this kind…
Summary In today's episode, I answer a viewer's question about gaining hands-on experience with generative AI by recommending they volunteer with nonprofits, shelters, and small businesses that need the technology but cannot afford to hire for it. Here's what this means for you. You'll turn off-the-shelf tools like ChatGPT Plus and Gemini Advanced into real-world…
Summary In today's episode, I walk through how to build a custom GPT specifically for restaurant marketing using customer review data. Here's what this means for you. You gain a practical, low-code workflow for turning scattered customer feedback into focused AI personas that deliver tailored marketing advice. You'll also learn these concepts: how to split…
Summary In today's episode, I walk through how retirees can use generative AI as a practical tool to make more money by optimizing existing activities or offering entirely new services. Here's what this means for you. You can treat AI like a very smart intern who handles tedious tasks with the right detailed instructions, freeing…
Summary In today's episode, I explore whether small businesses can realistically fine-tune a large language model on their own data and when doing so actually makes sense. Here's what this means for you. You get a practical decision framework that keeps you from sinking weeks into tuning when off-the-shelf models would handle the job just…
Summary In today's episode, I take you through Trust Insights' five-year anniversary retrospective with co-founders Chris and John, covering the company's origin story, the values that shaped our culture, and the lessons we learned from surviving a pandemic. Here's what this means for you. You gain a candid look at how bootstrapping a firm, choosing…
Summary In today's episode, I walk through the eight economic indicators the National Bureau of Economic Research uses to determine whether a recession is underway and explain why most of them currently point to stability rather than an imminent downturn. Here's what this means for you. You'll gain a clearer framework for cutting through the…
Summary In today's episode, I walk through the most effective ways to measure marketing incrementality for small businesses. Here's what this means for you. You can prove whether campaigns actually drive results beyond business as usual without needing expensive attribution software. You'll also learn these concepts: why disciplined discrete tracking with unique URLs and phone…
Summary In today's episode, I share the story of how my business partner and I co-founded Trust Insights after leaving a PR agency that clashed with our values. Here's what this means for you. You get a real-world framework for deciding whether to take a major career leap by weighing data, finances, emotions, and core…
