Small Business Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Getting Started with AI for SMBs?

by Christopher S Penn | Aug 21, 2019 | AI, Artificial Intelligence, Machine Learning, Marketing, Small Business

Annika asks, “What are your recommendations to begin with and how would one proceed in a small or medium sized company or start up in utilizing AI in their marketing processes?” First, you have to be ready for AI. That means taking the AI journey. Assuming...

You Ask, I Answer: Marketing Tips for Home Service Businesses

by Christopher S Penn | Jan 11, 2019 | Marketing, Marketing Technology, Small Business, Strategy

Jordan asks, “What are some marketing tips for home service businesses to know in 2019?” Home service businesses like cleaning, maintenance, moving, etc. are first and foremost local businesses. Everything you do in marketing should be focused on location....

You Ask, I Answer: Small Business Social Media Posting

by Christopher S Penn | Aug 15, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Small Business, Social media, Social networks

Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule – 80% of what you...

You Ask, I Answer: Barebones SEO for Small Business

by Christopher S Penn | Jun 20, 2018 | agencies, Marketing, Marketing Technology, search engine optimization, SEO, Small Business

Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources...

You Ask, I Answer: Small Business Marketing Strategy Mistakes

by Christopher S Penn | Apr 13, 2018 | Business, Marketing, Small Business, Strategy

Pradeep asks, “What are the most common points where Small & Medium Sized Business go wrong in their Marketing Strategies? The three that are most common in my experience: Failing to have clearly defined, measurable goals Trying to portray themselves as...

My Small Business Marketing Technology Stack

by Christopher S Penn | Jul 19, 2017 | analytics, Marketing, Marketing Technology, Metrics, Small Business, Strategy, Technology

Nicholas asked, “What does your “marketing stack” consist of at the moment? Which specific tools, products, services are you using and how do you get them all talking to each other?” My personal marketing technology stack changes frequently....