You Ask, I Answer: Marketing Automation Solutions for SMBs?
Dan asks, “What are your suggestions for an inexpensive marketing automation platform that integrates with SalesForce and either scales well or can easily be migrated to a more powerful platform down the road.” This depends on what you mean by inexpensive....You Ask, I Answer: RFM Analysis for Small Business with Google Sheets and IBM Watson Studio
CC asks, “What’s the most valuable analysis overall for a small business to perform?” If we define a small business as an enterprise with less than $1 million in sales and fewer than 10 employees, then from an overall business perspective it’s...You Ask, I Answer: Getting Started with AI for SMBs?
Annika asks, “What are your recommendations to begin with and how would one proceed in a small or medium sized company or start up in utilizing AI in their marketing processes?” First, you have to be ready for AI. That means taking the AI journey. Assuming...You Ask, I Answer: Marketing Tips for Home Service Businesses
Jordan asks, “What are some marketing tips for home service businesses to know in 2019?” Home service businesses like cleaning, maintenance, moving, etc. are first and foremost local businesses. Everything you do in marketing should be focused on location....You Ask, I Answer: Small Business Social Media Posting
Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule – 80% of what you...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
