by Christopher S Penn | Oct 7, 2020 | Marketing, search engine optimization, SEO, Small Business
Thomas asks, “Is SEO still accessible to small businesses?” SEO is a high knowledge discipline. That knowledge is largely free, though some of the tools are not. However, it’s not something that’s both high knowledge and high cost, like search...
by Christopher S Penn | Mar 17, 2020 | Marketing, Marketing Technology, Small Business, Video, YouTube
Mark asks, “How do I set up virtual lessons on video with YouTube for paying customers of my company?” The simplest way to do this is with YouTube unlisted videos and your email list. Please share this video with any small business owner who isn’t...
by Christopher S Penn | Aug 21, 2019 | AI, Artificial Intelligence, Machine Learning, Marketing, Small Business
Annika asks, “What are your recommendations to begin with and how would one proceed in a small or medium sized company or start up in utilizing AI in their marketing processes?” First, you have to be ready for AI. That means taking the AI journey. Assuming...