_Almost Timely News: 🗞️ A Better Mental Model of AI for GEO (2026-05-31) :: View in Browser_ The Big Plug 👉 This Friday, come check out a free Trust Insights webinar on competitive GEO. Full disclosure, it is also a gentle sales pitch for our GEO 201 course, also coming this Friday. Content Authenticity Statement…
The proof is in the patterns. How do we know someone’s using AI badly? The proof is in the patterns. Many AI tools use the smallest, fastest, and cheapest models possible – because when you’re doing tasks at scale, costs add up fast. So you provide a template for the LLM to use, give it
Tomorrow is the AI Writer’s Summit, by SmarterX. It’s free to attend if you don’t mind ads. I’ll share with you the two most important slides in my talk. 1: I use AI for fiction writing when there’s something I want to read, but it’s not something I want to put the effort into writing.
Use agentic AI for bronze development. In the world of data operations, there’s a concept called medallion architecture, pioneered by Databricks back in 2019. Bronze data is uncleaned, raw data. It’s the hot mess express, raw materials, crude oil, dirty water. This is what belongs in data lakes. Silver data is cleaned, processed data, semi-structured,
Imagine you’re at an auction. Maybe it’s in person, maybe it’s ebay, whatever. There are 10 people each with 10 dollars/Euros/pesos. There are 10 items for sale. What’s the maximum price an item will fetch? 10, assuming that no one cooperates/pools their money. Now, suppose the government announces mid-auction that the 10 dollar bill is
How much money is your AI costing you? Brooke Sellas and I chat about this from time to time, about customer care and AI. But here’s a very concrete example. I wanted to ADD existing furniture removal to an order for a new sofa at my home. This is an upcharge of $200, which is
_Almost Timely News: 🗞️ AI and GEO Advice for Retailers for the 2026 Holiday Shopping Season (2026-05-24) :: View in Browser_ The Big Plugs New things! 1️⃣ Prompt to Skill Plugin 2️⃣ My new GEO 101 course Content Authenticity Statement 95% of this week’s newsletter content was originated by me, the human. The chart in…
If you don’t want AI to generate generic slop, then you have to establish what generic slop is first. I’m working on a book cover for a book about AI and SEO/PPC and I prompted AI to come up with some concepts. I hated all of them. They were boring, bland, and literally exactly what
One of the most important lessons I teach in the AI for Writers Summit – free with ads from SmarterX – is something I learned from Kerry Gorgone: a good faith copyright test. Any time you create a work with AI, ESPECIALLY if you don’t provide human-sourced materials, you need to do a good faith
8 hours. That’s how long the new version of Zhipu AI’s (aka ZAI) flagship model, GLM-5.1, is capable of working autonomously and still cranking out high quality results. ZAI trained ths new model entirely on Huawei Ascend chips, not an NVIDIA GPU in sight. This is China’s leading chip maker for AI, and the benchmarks
