You Ask, I Answer: How to Start a Brand From Scratch?
Ollyvia asks, “If you are starting a brand from scratch, where should I start?” The emotional aftertaste of a brand is the sum of a series of experiences. If you’re starting a brand from scratch, you need to decide what emotional aftertaste you want...You Ask, I Answer: What is Identity Marketing?
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities....Mind Readings: What Exactly is a Brand Voice?
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who...Mind Readings: Brand is Trust
The role of brand is to create trust. Brand is a series of experiences and the cumulative impact, and ultimately the outcome we’re after is trust. Thus every bit of marketing that touches branding MUST be about building trust for it to succeed in the big...You Ask, I Answer: Brands and Social Media Presence?
Ann asks, “Should brands still be on social media?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-brands-social-media-presence.mp3 Download the MP3 audio here. Got a question for...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
