Summary In today's episode, I break down why most AI brand visibility tools are unreliable and what you should actually measure instead. Here's what this means for you. You can stop paying for snake oil dashboards and instead use free, vendor-sourced data to track how AI systems actually interact with your site. You'll also learn…
Summary In today's episode, I explain how to decide where to draw the line for human review in AI marketing tasks based on risk levels. Here's what this means for you. You'll calibrate your review process to match the consequences of each AI output so you scale low-risk work without exposing your brand to high-risk…
Summary In today's episode, I break down whether missing a micro trend actually costs marketers anything meaningful. Here's what this means for you. You'll see that chasing micro trends is really anomaly marketing, a costly attention treadmill that rarely produces durable brand value. You'll also learn these concepts: how your choice of audience and platform…
Last night I used Minimax M3 to generate a steaming pile of AI slop in 51 minutes, a 50,000 word 1920s romance novel set in Venice. (and it’s terrible) I did it to prove a point to a commenter on X who publicly posted they didn’t feel like human authors deserved fair compensation for their…
Choose which bots to block carefully. Cloudflare, a couple days ago, made significant changes to how they identify AI bots. You can now block specific classes and types of AI bots, and they’re in three categories: AI Crawler: this vacuums up your content to feed model training data AI Search: this bot searches for stuff…
Luxury. Enterprise. Upmarket. If you’ve not been following markets – especially shadow markets – you have not seen these shifts in the last 3 months: Every AI company is chasing enterprise customers hard now. Anthropic’s swimming upstream as fast as it can, with its competitors on its heels. Consumer brands of every kind have pivoted…
The proof is in the patterns. How do we know someone’s using AI badly? The proof is in the patterns. Many AI tools use the smallest, fastest, and cheapest models possible – because when you’re doing tasks at scale, costs add up fast. So you provide a template for the LLM to use, give it…
