by Christopher S Penn | Aug 31, 2023 | AI, Artificial Intelligence, Brand, Marketing, Marketing Technology
In today’s episode, Jay asks, “How can we influence large language models to show our brands more favorably?” To accomplish this, you need a robust PR strategy to get your brand mentioned widely across the internet. I explain how language models work...
by Christopher S Penn | Nov 12, 2022 | Almost Timely, Brand, Email Marketing, Marketing, Newsletter
Almost Timely News: The Incredible Power of Brand (2022-11-13) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for...
by Christopher S Penn | Nov 7, 2022 | Brand, Marketing, Strategy, You Ask I Answer
Ollyvia asks, “If you are starting a brand from scratch, where should I start?” The emotional aftertaste of a brand is the sum of a series of experiences. If you’re starting a brand from scratch, you need to decide what emotional aftertaste you want...
by Christopher S Penn | Oct 12, 2022 | Awakening, Brand, Marketing, Strategy
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities....
by Christopher S Penn | Sep 20, 2022 | Mind Readings, Brand, Marketing, Strategy
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who...
by Christopher S Penn | Aug 24, 2022 | Mind Readings, Brand, Marketing, Sales
The role of brand is to create trust. Brand is a series of experiences and the cumulative impact, and ultimately the outcome we’re after is trust. Thus every bit of marketing that touches branding MUST be about building trust for it to succeed in the big...