Luxury. Enterprise. Upmarket. If you’ve not been following markets – especially shadow markets – you have not seen these shifts in the last 3 months: Every AI company is chasing enterprise customers hard now. Anthropic’s swimming upstream as fast as it can, with its competitors on its heels. Consumer brands of every kind have pivoted…
The proof is in the patterns. How do we know someone’s using AI badly? The proof is in the patterns. Many AI tools use the smallest, fastest, and cheapest models possible – because when you’re doing tasks at scale, costs add up fast. So you provide a template for the LLM to use, give it…
Deterministic is the container. Probabilistic is the contents. When it comes to measuring the success of an AI task, the first, most important thing to do is have some kind of outcome that AI can benchmark itself against. This is the fifth P in the 5P Framework by Trust Insights™, performance. And if you want…
Summary In today's episode, I explain how to leverage AI and agentic frameworks to conduct thorough B2B vendor evaluations. Here's what this means for you. You can transform vendor due diligence from a manual headache into an automated, high-accuracy process. You'll also learn these concepts: how scoring rubrics guide AI success, why agentic frameworks outperform…
Holophrasis, lexical density, lexical compression, nominalization, surprisal. These 5 words do some surprising things when you add them to prompting for AI. One of the things that AI does best is jargon. The nature of the underlying models means that high probability phrases lead to high probability results – and that’s often boring, unfocused, and…
There are five levels of AI enablement now. Done by you: you’re doing all the work. You chat with Claude, Gemini, ChatGPT, and you’re copy pasting everything. The entry level. Done with you: you’re doing some of the work. Gems, GPTs, projects where some of the work is pre-baked, but a good amount isn’t. Done…
Agentic AI switches system 2 to system 1. For those who haven’t followed the late economist Daniel Kahnemann, his book, Thinking Fast and Slow, detailed two categories of thinking, which he called system 1 and system 2. System 1 thinking is rapid, intuitive, and sometimes unconscious. System 2 thinking is slow, deliberative, and reflective. When…
A reminder that you need to build for both. Both what? Humans and machines, in equal measure. Assume that today, in a world of Claude Coworks and OpenClaws that an AI agent at some point will be involved in the process of recommending you as the answer to someone’s problem. The more that everything you…
Why do AI projects fail? Most of the time, it’s not the technology. It’s everything that goes with the technology. Imagine getting a brand new car, something nice like the BYD U9 Extreme. Goes up to 308 MPH / 496 KPH. Torque vectoring, 3000 HP, 4 electric motors. US $252K new. And you use it…
