The tech is outpacing us. I’ve been on the road now for a while this fall, watching, listening, observing. At a couple of recent conferences I was speaking at, I shoulder surfed sitting next to attendees to see how they were using AI. It was like going back in time to 2024. Turn by turn,…
Forward: at the front, toward the future, from the beginning. If forward is the direction we want to go, it’s not just the audience that advances, that moves forward. It’s also the person on stage. I am intensely proud of Katie Robbert as she led a standing room only workshop at MAICON, the Marketing AI…
I’m an objectively poor manager. It’s not my skill set. I don’t have a ton of patience with people. I get frustrated easily when people don’t follow instructions. As a GenXer and the son of an Army captain, I grew up in a culture where management followed a strict command and control structure. So I…
Here’s the thing about LLMs and therapy. The fundamental nature of an LLM is probabilistic. That’s literally what it is. LLMs by their nature understand probability. They understand frequency. They have enormous visibility into all the knowledge we’ve put online. They have no true understanding of right and wrong, good and evil, moral or not.…
Summary In today's episode, I explain how to teach AI the unwritten cultural and political nuances of your company so it handles internal communications and cross-departmental projects properly. Here's what this means for you. You gain a practical framework for giving AI the context it lacks so your agentic tools reflect how work really happens…
Summary In today's episode, I walk through how to map and document undocumented business processes so AI agents can understand and execute them using Trust Insights' 5P framework. Here's what this means for you. You'll gain a structured way to translate the tacit knowledge trapped inside your senior staff's heads into agent-ready instructions without losing…
Summary In today's episode, I tackle how to handle compensation and performance reviews for employees who use AI to finish work in a fraction of the time. Here's what this means for you. You'll discover that the answer hinges entirely on having clear KPIs, because you cannot reward or adjust anyone you haven't defined a…
Summary In today's episode, I explain how agencies and consultants should respond when clients demand massive fee cuts because they assume AI does all the work. Here's what this means for you. You'll discover that transparency and working visibly in public is the most effective defense for your pricing. You'll also learn these concepts: why…
“No problem, here’s how you build it.” – Reginald Barclay to the Enterprise computer There’s a fantastic, short scene in Star Trek TNG’s episode “The Nth Degree” in which Lt. Barclay, enhanced by aliens, asks the Enterprise computer to build a neural scanning interface and the computer responds, “There is no such device on file.”…
