You Ask, I Answer: How to Leverage Higher Education Teaching Experience
Amber asks, “I’m applying to a MBA Specialized Master’s in Marketing and this question has been eating at me. I have a BS and MA in Communication with 3 years of teaching experience in higher education. Do you have any advice on using this experience...You Ask, I Answer: How to Prepare a Marketing Budget
Matthias asks, “Soon we will be preparing marketing budgets for next year. What tips do you suggest?” Budgeting is forecasting, and forecasting means prediction. Identify highest ROI channels and strategies based on historical data Cost data is essential Identify...#FridayFeeling: The Value of Best Practices
What’s the value of best practices? Some people live and breathe them; other people roundly criticize them. What’s the story? Best practices are competence in a box. They help us to quickly get up to speed on documented, reviewed, and approved ways of...What Is Your Business Core Competency?
Murielle asks, “What is a core competency, in a business context?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s...Marketing Strategy: SWOT Analysis
For those who haven’t bought Marketing White Belt or haven’t gotten a business degree, the SWOT analysis is one of the oldest methods of assessing your company’s capabilities and abilities to respond to different business situations. I won’t...2018 Marketing Planning Framework
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