Category: Business

  • Good Times Buy Ideas, Bad Times Buy Action: What Marketing and Sales Leaders Need to Know

    When times are good, people buy ideas. When times are bad, people buy action. When times are good, people buy strategy. When times are bad, people buy tactics. When times are good, people buy brand. When times are bad, people buy price. When times are good, people buy growth. When times are bad, people buy…

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  • You Ask, I Answer: Restructuring Hiring for AI Era?

    Summary In today's episode, I explore how to restructure your hiring practices now that AI easily passes entry-level practical tests and assessments. Here's what this means for you. You gain concrete interview techniques that catch candidates who rely on AI to bluff their way into roles. You'll also learn these concepts: how specific behavioral questions…

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  • DeepSeek v4 Flash vs. Claude Sonnet 5: Why Paying 17.8x More for AI Is a Mistake

    This one hastily made slide explains pre-IPO jitters better than anything else when it comes to AI. DeepSeek released its v4 Flash model earlier this year, on April 24. At its release, it was widely regarded as pretty smart and stupid cheap for its size. For a lot of folks using agentic AI, its pay…

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  • Prove Itโ€™s Human: Why the Not AI Certification Is Your New Marketing Advantage

    Scott Stratten called it early this year: certifying that something is NOT AI is a marketing feature now. This morning, as I was making a terrible drawing on my iPad in Adobe Fresco, I noticed a new feature in the export window (I usually hit Quick Export, not Export, so this feature has probably been…

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  • Beyond the 94% Hype: What AI Can Actually Do at Work Today

    What percentage of your tasks can AI do? If you believe companies like Anthropic (which has a vested interest in selling as much AI as possible), that number could be as high as 94% depending on your occupation. Something didn’t smell quite right about that, so Trust Insights decided to test this ourselves. Instead of…

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  • Skip the Cloud AI Bills: How Chinese Open-Source Models Slash Enterprise LLM Costs

    China strikes again. Two big model releases this week – Minimax H3 (Hailuo), king-size video generator, which can run on a machine that can support 500 GB of VRAM. You won’t be running this on a MacBook any time soon, but big inference providers like DeepInfra will be able to serve this up and it’s…

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  • The AI Hiring Crisis: Why Human Referrals Are Your Only Way In

    Late Friday afternoon thoughts. AI has made recruiting nearly impossible. From a hiring manager’s perspective, every candidate looks identical now, all polished beyond recognition by AI. Every CV reads the same – a stellar candidate on paper. Interviews online are equally impossible with candidates reading aloud what AI tells them to. From a candidate’s perspective,…

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  • The Real ROI of AI in Education: Turning Mediocre Students Into Top Performers

    Results oriented. Outcome driven. Proven track record. Do these phrases sound familiar? They should. They top the LinkedIn bios and CVs of millions of people. Theyโ€™re what we say to communicate our value. Theyโ€™re how we justify a hiring decision. Theyโ€™re part and parcel of business culture. Do you believe in them? Take a look…

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  • So What? Theoretical AI Usage

    Summary In today's episode, I walk through Trust Insights' new paper on theoretical AI usage and what jobs AI could actually do. Here's what this means for you. You gain a clearer framework for evaluating AI opportunities in your own organization beyond the panic-inducing headlines about job displacement. You'll also learn these concepts: why Anthropic's…

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  • Hands-On AI Workshops for Marketers: Why You Need to Attend MAICON 2026

    Back in 2019, Paul Roetzer asked me to speak at a brand new event, the Marketing AI Conference, MAICON hosted by the Marketing AI Institute. This was 3 years before ChatGPT, a full year before the first minimally functional GPT model even existed. How things have changed since then. The first MAICON conference was about…

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