by Christopher S Penn | Dec 30, 2020 | Business, Conferences, Marketing, Marketing Technology, Speaking
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of...
by Christopher S Penn | Aug 11, 2020 | AI, Artificial Intelligence, Business, Careers, Education, Management, Marketing
Mbeiza asks, "Merging Liberal arts with science helps make what one has to offer unique. How can I merge the liberal arts with what I want to do in order to have a unique skill or product to offer?" Fundamentally, a successful marketer has to be both qualitative and...
by Christopher S Penn | Jul 30, 2020 | AI, Artificial Intelligence, Business, Careers, Machine Learning, Marketing
Heidi asks, "TED.com published a list of top 10 careers to stay employed through 2030 including Socially Distanced Office Designer and Virtual Events Planner. What do you make of their predictions?" The careers listed are too short term. They're pandemic-centric, and...
by Christopher S Penn | Jun 19, 2020 | Awakening, Business, Strategy
The pandemic has changed many things, but one of the things it changed most for white-collar office workers was disabuse companies of the notion that working from home was an impossibility. We have proven that it is possible for business to get done using only virtual...
by Christopher S Penn | May 4, 2020 | Business, Economy, Finance, Management, Marketing, Strategy
Michelle asks, "If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?" This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any business was cash...
by Christopher S Penn | Mar 30, 2020 | agencies, Business, Client Service, Management, Marketing, Productivity
Sarah asks, "QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?" Use great calendaring software that offers allocated blocks of time. You set your working hours first,...