Category: Business

  • You Ask, I Answer: Training AI on Company Culture and Politics?

    Summary In today's episode, I explain how to teach AI the unwritten cultural and political nuances of your company so it handles internal communications and cross-departmental projects properly. Here's what this means for you. You gain a practical framework for giving AI the context it lacks so your agentic tools reflect how work really happens…

    Continue reading โ†’

  • You Ask, I Answer: Mapping Business Processes for AI Agents?

    Summary In today's episode, I walk through how to map and document undocumented business processes so AI agents can understand and execute them using Trust Insights' 5P framework. Here's what this means for you. You'll gain a structured way to translate the tacit knowledge trapped inside your senior staff's heads into agent-ready instructions without losing…

    Continue reading โ†’

  • You Ask, I Answer: Compensating Employees Who Use AI Efficiently?

    Summary In today's episode, I tackle how to handle compensation and performance reviews for employees who use AI to finish work in a fraction of the time. Here's what this means for you. You'll discover that the answer hinges entirely on having clear KPIs, because you cannot reward or adjust anyone you haven't defined a…

    Continue reading โ†’

  • You Ask, I Answer: Defending Pricing Against AI Discount Demands?

    Summary In today's episode, I explain how agencies and consultants should respond when clients demand massive fee cuts because they assume AI does all the work. Here's what this means for you. You'll discover that transparency and working visibly in public is the most effective defense for your pricing. You'll also learn these concepts: why…

    Continue reading โ†’

  • No Problem, Here’s How You Build It: Generate Custom Software with Generative AI on Demand

    “No problem, here’s how you build it.” – Reginald Barclay to the Enterprise computer There’s a fantastic, short scene in Star Trek TNG’s episode “The Nth Degree” in which Lt. Barclay, enhanced by aliens, asks the Enterprise computer to build a neural scanning interface and the computer responds, “There is no such device on file.”…

    Continue reading โ†’

  • Why Reddit AI Citations Dropped: The robots.txt Reality and Your Next Move

    Everyone in AEO/GEO/AIO/GAIO/LLMO/EIEIO is losing their mind about Reddit AI citations dropping like a rock. There’s a super simple explanation, folks. Look at Reddit’s robots.txt: User-agent: * Disallow: / If you’re unfamiliar, robots.txt tells search engines and AI robots how to crawl a site and what to do on the site. Reddit’s basically says “GO…

    Continue reading โ†’

  • You Ask, I Answer: How to Justify AI Costs to the CFO?

    Summary In today's episode, I explain how to justify escalating AI API costs to your CFO when direct revenue ROI isn't apparent, using a blender analogy to reframe the question. Here's what this means for you. You need a measurement strategy that proves your AI spend is making the company money faster than it's costing…

    Continue reading โ†’

  • So What? Defining the Agency of the Future

    Summary In today's episode, I break down how AI is rapidly making the traditional agency billable hour model obsolete and what firms must do to survive. Here's what this means for you. You'll gain a clear understanding of why hourly billing is collapsing and how outcome-based pricing tied to measurable business impact is the only…

    Continue reading โ†’

  • You Ask, I Answer: How to Diversify AI Vendors?

    Summary In today's episode, I break down the strategic case for balancing commercial AI providers like OpenAI against self-hosted open source LLMs, using a "plan big, act small" framework. Here's what this means for you. You'll gain a business continuity playbook that hedges against major AI vendors inevitably tripling prices to cover their massive losses.…

    Continue reading โ†’

  • State-of-the-Art AI Just Got 95% Cheaper: Run Top Models Locally

    Another week, another Pareto distortion in AI. Two new AI models came out on the scene this week, Qwen3.8-Flash-Next and zAI GLM-5.3-Flash. Both of these are Flash models, meaning that they’re smart but optimized for speed. Both of them score higher on Artificial Analysis independent benchmarks than Claude Sonnet 5 and Opus 4.7. They’re both…

    Continue reading โ†’