You Ask, I Answer: B2B Influencer Marketing On The Rise
Tammy asks, “Are you seeing the use of #socialmedia influencers for B2B on the rise? I think most of us primarily think of it in terms of B2C.” B2B #InfluencerMarketing is already huge, especially in tech #B2B. I work with IBM on this front as well as a...You Ask, I Answer: How to Choose a Data Science Course
Sherry asks, “What sets apart a good data science course? What should I look for in the curriculum?” Great question, and an important one in today’s world when companies are offering “crash courses” and “become a data scientist in X...You Ask, I Answer: Corporate Culture and Digital Transformation
Aaron asks, “How do you think culture fits into the people / process / technology framework?” People / process / platform, a derivative of HJ Leavitt’s 1964 Diamond of Change Management, is itself a subset of culture. In this video, learn Dr. Rick...You Ask, I Answer: How to Leverage Higher Education Teaching Experience
Amber asks, “I’m applying to a MBA Specialized Master’s in Marketing and this question has been eating at me. I have a BS and MA in Communication with 3 years of teaching experience in higher education. Do you have any advice on using this experience...You Ask, I Answer: How to Prepare a Marketing Budget
Matthias asks, “Soon we will be preparing marketing budgets for next year. What tips do you suggest?” Budgeting is forecasting, and forecasting means prediction. Identify highest ROI channels and strategies based on historical data Cost data is essential Identify...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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