I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a collection of tools and vendors. From Scott Brinker’s outstanding MarTech landscape to marketing technology stacks, marketers have come to see marketing technology as simply a box of tools, a myriad of packaged solutions. This is a dangerously…
I take a look at common economic indicators once a quarter or so publicly, usually at the end of each quarter. Now that the UK has voted to leave the EU – and the ensuing economic shock has hit – I thought it would be a good time to examine those indicators again. A couple…
The UK referendum to exit the European Union creates a vast cloud of the worst thing for business: uncertainty. Article 50 of the EU constitution, the lawful secession of a member state, has never been exercised until now. How do business leaders and marketers consider this turn of events? The short answer: too soon to…
We’ve reached the end of this series; I hope you found it useful. To recap, we covered: The basics of digital marketing for job search Establishing your personal brand Gathering assets for profiles Publishing your social media and web profiles Building your professional network Principles of digital networking Easy prospecting wins Pitching yourself to hiring…
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
I have a nearly irrational love of PVC piping. PVC is incredibly versatile stuff: strong, durable, flexible, resistant to breaking down. True, it does break down over time, but that timeframe is roughly 140 years, longer than our operational lifetimes. Over the years I’ve made instructions for how to build camera stabilizers, strawberry towers, and…
