Summary In today's episode, I walk through how to use AI as a sales co-pilot to transform raw CRM data into actionable pipeline insights. Here's what this means for you. You gain a practical workflow for building dashboards, scoring deals, and generating next-best-actions without expensive consulting or complex software. You'll also learn these concepts: how…
Summary In today's episode, I explore why business data is often wrong and how to tell whether that wrongness stays consistent enough to trust. Here's what this means for you. You gain a practical framework for diagnosing your analytics data and deciding whether you can still rely on it for forecasting. You'll also learn these…
Summary In today's episode, I explore why most analytics data sits unused and how pairing it with generative AI turns raw numbers into clear recommended actions. Here's what this means for you. You'll discover a practical way to bridge the gap between collecting data and actually doing something with it so your dashboards finally drive…
Summary In today's episode, I walk through how to build a year-end wrapped-style recap dashboard in Looker Studio, layer in TalkWalker competitive benchmarking, and use GA4 attribution to evaluate 2022 content performance for the Trust Insights live show. Here's what this means for you. You gain a repeatable framework for turning end-of-year subscription-style data into…
Summary In today's episode, I walk through how to audit and update your marketing reports so they actually answer the questions your stakeholders are asking. Here's what this means for you. You'll learn how to turn confusing dashboards into decision-ready tools that drive clear action instead of confusion. You'll also learn these concepts: how to…
Summary In today's episode, I walk through how attribution modeling works in Google Analytics 4 and show how to rebuild an attribution dashboard in Data Studio since GA4 dropped the native attribution tool. Here's what this means for you. You get a free way to track which marketing channels actually drive conversions while GA4 matures,…
Summary In today's episode, I share one critical piece of marketing advice for brands entering a new year of disruption, focused on building rock-solid analytics infrastructure. Here's what this means for you. You gain a survival framework that lets you pivot your business in real time when markets, customer behavior, and conditions shift unexpectedly. You'll…
Summary In today's episode, I break down how marketing decision-making processes must shift as we plan for 2021 amid an unpredictable pandemic-driven environment. Here's what this means for you. You need a faster, more disciplined approach to data analysis in order to avoid costly blind spots and react to rapid market shifts. You'll also learn…
Summary In today's episode, I explain why Google Analytics 4 feels so different from the old version and what that shift means for your workflow. Here's what this means for you. You'll learn to think of GA4 as an analysis engine rather than a reporting tool, which changes where you build your dashboards. You'll also…
