by Christopher S Penn | Dec 4, 2019 | AI, Artificial Intelligence, Chatbots, Machine Learning, Marketing, Marketing automation, Marketing Technology
Bernie asks, “Do you see chatbots being effective in building and growing the relationships between the brand and audience in 2020?” Bots are a tactic, a tool. The question is, how effective are they at enhancing the overall customer experience? Right now,...
by Christopher S Penn | Dec 3, 2019 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Productivity
Jen asks, “How do you curate content for your social media channels?” I have a list of trusted sources, about 150 of them, that I bring into a SQL database. I run several scripts to vacuum up the article text, index it, and then run natural language...
by Christopher S Penn | Oct 17, 2019 | B2B, Email Marketing, Marketing, Marketing automation, Marketing Technology
Dennis asks, “I’ve been disqualifying and discarding consumer email addresses like GMail and Hotmail in my marketing automation system. Is this a best practice?” In a word: no. The reason your prospects do so is probably because they can’t...
by Christopher S Penn | Oct 11, 2019 | Marketing, Marketing automation, Marketing Technology, Small Business
Dan asks, “What are your suggestions for an inexpensive marketing automation platform that integrates with SalesForce and either scales well or can easily be migrated to a more powerful platform down the road.” This depends on what you mean by inexpensive....
by Christopher S Penn | Oct 8, 2019 | Email Marketing, Google, Marketing, Marketing automation, Marketing Technology
Janet asks, “what newsletter service; aweber, activecampaign, mailchimp, whatever, has the best deliverabilty within gmail? I’m having some nasty delivery issues.” So here’s the thing – it’s not a question of service (as long as the...
by Christopher S Penn | Sep 27, 2019 | Marketing, Marketing automation, Marketing Technology, Strategy
Robert asks, “How do I determine what marketing skills need to be my top priority for B2B marketing in fine and specialty chemicals?” Assuming that why is taken care of, the questions you likely have are what to do and how to do it. What to do is dictated...