You Ask, I Answer: Do We Need A List in 2019?
Jayme asks, “Do we need a list today or just a solid message?” A list – meaning a database of customers and the ability and permission to reach out to them – is more important than ever. Watch the video to find out where message fits....You Ask, I Answer: Content Marketing Quality and Quantity
Marije asks, “Do you think it is worth it to put a lot of effort into one piece of content or is one better off focusing on making more and smaller pieces of content?” Quality is job one in content marketing, but the ideal state is to produce high quality...You Ask, I Answer: How to Measure Brand Awareness
Ciri asks, “What’s the best way to measure brand awareness? Among all the searching I’ve done, it seems like people have a lot of different takes on measuring brand awareness.” The gold standard for how to measure brand awareness is unaided recall among your target...You Ask, I Answer: Email Marketing Tools in 2019
Roger asks, “If you could only use 3 marketing tools for your email list in marketing campaigns which 3 would you choose?” There’s an easy answer and an answer which will give you a competitive advantage. The easy answer is a solid martech stack...You Ask, I Answer: 2019 Social Media Strategy
Jenny asks, “What’s the best resource for 2019 social media strategy development?” The same as 2018! The overall strategy, the why – use social media to accomplish business goals – doesn’t change. What changes is the what and the...Subscribe to my blog & newsletter
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