You Ask, I Answer: Scaling Content Curation?
Jen asks, “How do you curate content for your social media channels?” I have a list of trusted sources, about 150 of them, that I bring into a SQL database. I run several scripts to vacuum up the article text, index it, and then run natural language...You Ask, I Answer: Discarding B2C Email Addresses in B2B Marketing?
Dennis asks, “I’ve been disqualifying and discarding consumer email addresses like GMail and Hotmail in my marketing automation system. Is this a best practice?” In a word: no. The reason your prospects do so is probably because they can’t...You Ask, I Answer: Marketing Automation Solutions for SMBs?
Dan asks, “What are your suggestions for an inexpensive marketing automation platform that integrates with SalesForce and either scales well or can easily be migrated to a more powerful platform down the road.” This depends on what you mean by inexpensive....You Ask, I Answer: Fixing GMail Email Marketing Deliverability?
Janet asks, “what newsletter service; aweber, activecampaign, mailchimp, whatever, has the best deliverabilty within gmail? I’m having some nasty delivery issues.” So here’s the thing – it’s not a question of service (as long as the...You Ask, I Answer: B2B Marketing For Scientific Industries?
Robert asks, “How do I determine what marketing skills need to be my top priority for B2B marketing in fine and specialty chemicals?” Assuming that why is taken care of, the questions you likely have are what to do and how to do it. What to do is dictated...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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