You Ask, I Answer: Mass Connection Requests on LinkedIn?
Darlene asks, “I’m getting lots of connection request sales pitches on LinkedIn. Does this spray and pray technique actually work?” Yes and no. It works in the short term, but is deleterious in the long term. It’s a favorite tactic to be...You Ask, I Answer: Statistical Significance in A/B Testing?
Wanda asks, “How do I know if my A/B test is statistically significant?” Statistical significance requires understanding two important things: first, is there a difference that’s meaningful (as opposed to random noise) in your results, and second, is...You Ask, I Answer: Prioritizing Your MarTech Stack?
Ted asks, “How do you prioritize building an organization’s MarTech stack? How do you build a foundation that you can add to over time?” One of the biggest pieces is going to be your database environment, followed by your overall tech platform. Many...You Ask, I Answer: AI in Account-Based Marketing?
Audrey asks, “Can you talk about how ABM and AI will interact? Will AI replace ABM?” The premise of ABM is to target your best potential customers. AI will help you tune 3 key questions: – Are they in fact your best customers? – What indicates...You Ask, I Answer: Why Not to Buy Email Lists?
Kim asks, “What advice would you give to persuade my CEO NOT to buy an email list?” Buying a third party list is a bad idea in today’s environment because your deliverability is contingent on how many people report your email as junk. The moment you...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
