You Ask, I Answer: What’s Working in Social Media Marketing?
Paula asks, “What’s working in social media in 2018? What isn’t?” In this video, learn the 3 things that aren’t working today and the more-than-half-dozen things that generate results in today’s social media marketing environment....You Ask, I Answer: The Lightning Round!
In this edition of You Ask, I Answer, we tackle 20 short questions that have piled up in my inbox, questions that don’t need an entire episode to themselves. Watch the video for answers about SEO, secure websites, WordPress, growth hacking, and more. Alysia asks,...You Ask, I Answer: Account-Based Marketing for the Mortgage Industry
Joshua asks, “As a content marketer in the mortgage industry, I’m incredibly intrigued at the possibilities in account-based marketing. I want to learn more!” ABM, or target account marketing, is ideally suited for long, complex, high-value sales. ABM is principally...You Ask, I Answer: Essential Skills for Mid-Career Marketers
Liz asks, “How can mid- career marketers prepare for the coming technological advances in marketing? Are there classes/ courses you recommend? What skills do you foresee as essential 5, 10, or 20 years from now?” The most essential skills that mid-career...You Ask, I Answer: Duplicate Social Media Content
Jen asks, “We’re a business that likes to share/reshare evergreen content. Social networks are now saying that we can’t publish duplicate posts. Is there a legitimate way around this?” Great question. The intent of social networks prohibiting...2018 Marketing Planning Framework
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