Assessing a Marketing Automation Problem
Jim wrote in, "Hi Christopher – our question is about Twitter mainly. Our organization name is related to the name of many local, unaffiliated organizations. We’ve distinguished ourselves by adding "national" in front of our name, but every...You Ask, I Answer: Best Landing Page Platforms?
Chavie asks, “I’m creating a landing page for a client who has a website but a really wonky one, and they don’t want to use the LP long term- is there a platform that would let them pay per month and then stop paying when it’s no longer live?...You Ask, I Answer: Mass Connection Requests on LinkedIn?
Darlene asks, “I’m getting lots of connection request sales pitches on LinkedIn. Does this spray and pray technique actually work?” Yes and no. It works in the short term, but is deleterious in the long term. It’s a favorite tactic to be...You Ask, I Answer: Statistical Significance in A/B Testing?
Wanda asks, “How do I know if my A/B test is statistically significant?” Statistical significance requires understanding two important things: first, is there a difference that’s meaningful (as opposed to random noise) in your results, and second, is...You Ask, I Answer: Prioritizing Your MarTech Stack?
Ted asks, “How do you prioritize building an organization’s MarTech stack? How do you build a foundation that you can add to over time?” One of the biggest pieces is going to be your database environment, followed by your overall tech platform. Many...AI for Marketers Book
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