Marketing automation Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Discarding B2C Email Addresses in B2B Marketing?

by Christopher S Penn | Oct 17, 2019 | B2B, Email Marketing, Marketing, Marketing automation, Marketing Technology

Dennis asks, “I’ve been disqualifying and discarding consumer email addresses like GMail and Hotmail in my marketing automation system. Is this a best practice?” In a word: no. The reason your prospects do so is probably because they can’t...

You Ask, I Answer: Marketing Automation Solutions for SMBs?

by Christopher S Penn | Oct 11, 2019 | Marketing, Marketing automation, Marketing Technology, Small Business

Dan asks, “What are your suggestions for an inexpensive marketing automation platform that integrates with SalesForce and either scales well or can easily be migrated to a more powerful platform down the road.” This depends on what you mean by inexpensive....

You Ask, I Answer: Fixing GMail Email Marketing Deliverability?

by Christopher S Penn | Oct 8, 2019 | Email Marketing, Google, Marketing, Marketing automation, Marketing Technology

Janet asks, “what newsletter service; aweber, activecampaign, mailchimp, whatever, has the best deliverabilty within gmail? I’m having some nasty delivery issues.” So here’s the thing – it’s not a question of service (as long as the...

You Ask, I Answer: B2B Marketing For Scientific Industries?

by Christopher S Penn | Sep 27, 2019 | Marketing, Marketing automation, Marketing Technology, Strategy

Robert asks, “How do I determine what marketing skills need to be my top priority for B2B marketing in fine and specialty chemicals?” Assuming that why is taken care of, the questions you likely have are what to do and how to do it. What to do is dictated...

You Ask, I Answer: Tracking Clicks in a PDF?

by Christopher S Penn | Sep 26, 2019 | analytics, Google Analytics, Marketing, Marketing automation, Marketing Technology

Robbie asks, “I’m wondering if you have a solution to go one step further and track hyperlink clicks within the PDF itself? What I’m trying to do is find out which links my email subscribers are clicking on within a PDF, after I email them a link to...

#MarTechConf East 2019 Recap: Peak CDP, Point Solutions, and Privacy

by Christopher S Penn | Sep 19, 2019 | Conferences, Marketing, Marketing automation, Marketing Technology, Strategy

Some thoughts and looks back at the MarTech East 2019 event held by Third Door Media, Scott Brinker, and the MarTech team. Huge thanks to Scott and the Third Door Media team for inviting me to conduct a workshop with my CEO, Katie Robbert, and present on the topic of...