Marketing automation Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Biggest Email Marketing Mistakes?

by Christopher S Penn | May 22, 2019 | Email Marketing, Marketing, Marketing automation, Marketing Technology, Strategy

Lisa asks, “What are the biggest mistakes you’re seeing in email marketing?” The top mistakes fit nicely into Bob Stone’s direct response framework from 1968: list, offer, creative. List: Do you have the right list? How much effort do you put into...

You Ask, I Answer: Tracking Multiple File Goals in Google Analytics

by Christopher S Penn | May 9, 2019 | analytics, Google Analytics, Google Tag Manager, Marketing, Marketing automation, Marketing Technology

Igor asks, “What if I want to track specific file downloads as goals in Google Analytics? How do you do that?” Igor’s question is a followup from the April 25, 2019 episode. It’s quite simple to track any individual file download as a goal in...

You Ask, I Answer: Starting from Scratch with Marketing Data

by Christopher S Penn | May 3, 2019 | Data, Data Science, Marketing, Marketing automation, Marketing Technology, Strategy

Seth asks, “I just took over a marketing volunteer role for a small non-profit and they have no data repository. Like, nothing but disparate spreadsheets; some with donors, some with event attendees, some prior volunteers, etc. What should I be thinking about while...

You Ask, I Answer: Marketing Toolbox Must-Haves

by Christopher S Penn | Apr 30, 2019 | analytics, Marketing, Marketing automation, Marketing Technology

Madalyn asks, “Are there any must-have tools in your marketing toolbox?” So, so many! I couldn’t do what I do without the tools I use. Let’s look at the gallery by functional role. Content Distribution: WordPress, Mautic, the various social networks, YouTube, Libsyn...

ContentTech Summit 2019 Day 2 Recap

by Christopher S Penn | Apr 11, 2019 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing automation, Marketing Technology

In this episode, I recap some of the memorable moments from Day 2 of ContentTech Summit, from what to ask sales people to criteria for vendor selection to what Henry Rollins thinks. Watch the video for a deeper dive. Can’t see anything? Watch it on YouTube here....

ContentTech Summit 2019 Day 1 Recap

by Christopher S Penn | Apr 10, 2019 | Conferences, Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent...