Category: Marketing automation

  • You Ask, I Answer: Automating Weekly Agency Workflows With AI?

    Summary In today's episode, I explain how to automate tedious weekly agency workflows using agentic AI. Here's what this means for you. You can reclaim your time by delegating repetitive manual tasks to intelligent AI agents. You'll also learn these concepts: how screen recordings help you create standard operating procedures, how to feed documentation into…

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  • Unlocking AI-Powered Productivity: How to Glue CLI Tools Together and Build Your Own Automated Workflows

    Start gluing the pieces together with AI. With the advent of agentic AI, more and more command line tools are becoming available to us. These tools, which run in a text-based terminal that looks like it’s straight out of the Reagan years, offer API-like access to our favorite applications that AI like Codex, Antigravity, Claude…

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  • You Ask, I Answer: Automating Zero Click Search Queries

    Summary In today's episode, I explain how to build a system that automates the transformation of Google Search Console zero-click queries into high-quality AI articles. Here's what this means for you. You can turn untapped search impressions into a scalable source of relevant and brand-consistent content. You'll also learn these concepts: how Python automates the…

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  • How to Beat Claude’s Peak Hour Limits: A Smart Workaround with Minimax M2.7

    Yesterday, Anthropic announced new limits on Claude’s plans. Between the hours of 8 AM and 2 PM Eastern / 5 AM – 11 AM Pacific / 12 PM – 6 PM GMT, Claude will hit its session limits faster. They don’t say how much faster, but a back of the envelope estimate I did this…

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  • You Ask, I Answer: Automating LinkedIn Content Workflows?

    Summary In today's episode, I break down how to automate your LinkedIn content workflow while maintaining high quality. Here's what this means for you. You save time on content production without sacrificing your unique thought leadership. You'll also learn these concepts: the difference between deterministic and probabilistic tasks, how to integrate various AI models through…

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  • Stop Using Yesterday’s AI Tricks: A Bruce Lee Guide to Surviving the Intelligence Revolution

    “Jeet Kune Do utilizes all ways and is bound by none… uses any techniques or means which serve its end. Set patterns, incapable of adaptability, only offer a better cage.” – Bruce Lee One of the pillars of Bruce Lee’s martial art was to absorb and incorporate anything useful from any style, leaving behind what…

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  • You Ask, I Answer: Writing Scalable Personal Sales Emails?

    Summary In today's episode, I examine how to achieve manual-quality personalization in outbound sales emails using AI at scale. Here's what this means for you. You can use automation to conduct deep research while ensuring your actual outreach feels authentically human. You'll also learn these concepts: why generic AI personalization often fails, how to transform…

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  • Choose YAML Over JSON for Your AI Prompts and Save Big

    Use YAML with AI instead of JSON most of the time. AI tools work best with structured data where it’s clear what’s what. They speak every programming language and are accustomed to structure, which is why using structured markup like JSON, XML, and YAML yield better results than just giving your AI a wall of…

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  • V-Shaped Professionals: How AI Transforms You Into a One-Person Powerhouse

    Are you a V-shaped professional? For years, management consultants batted around the concept of the T-shaped professional, the T-shaped marketer. Surface-level knowledge for most things, really good at one thing. You might be an email marketing wizard, and have surface knowledge of organic search, direct mail, Google Ads, etc. but you couldn’t reasonably do those…

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  • Agents Are the Secret Weapon for Tourism Businesses Looking to Cut Work Time by 90%

    I share this at this morning’s Tourism Industry Association of Alberta (TIAA) keynote: The distance to done is getting shorter by the day. Basic workflows in tools like ChatGPT get things done faster than without, for many tasks. Gems, GPTs, n8ns, makes, etc. all shorten that distance, accelerating progress. But agents? Agents are the fastest…

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