You Ask, I Answer: Why Not to Buy Email Lists?
Kim asks, “What advice would you give to persuade my CEO NOT to buy an email list?” Buying a third party list is a bad idea in today’s environment because your deliverability is contingent on how many people report your email as junk. The moment you...You Ask, I Answer: Marketing Data Science Hypothesis Formation?
Jessica asks, “I struggle with forming hypotheses. Do I need more data to get better?” Data probably isn’t the problem. A well-defined question you want the answer to is probably the problem. Consider what a valid hypothesis is, within the domain of...You Ask, I Answer: Choosing Marketing Data Science Variables?
Jessica asks, “As a Data Scientist for marketing, how do you decide which variables are important?” Generally speaking, feature selection or variable/predictor importance is the technique you’d use to make that determination – with the...You Ask, I Answer: New Insights from Old Data with Marketing Data Science?
Balabhaskar asks, “How can we use marketing data science to get more insights from the same old data or the few data points available because of privacy laws?” Blending of new data with old data, especially credible third party data is one solution. The...You Ask, I Answer: Removing Dead Emails from Email Marketing?
Emily asks, “I have a list of emails that haven’t opened a single email in 2 years. I want to ask said subscribers if they want to stay before deleting them. How do I go about that?” There’s a four step process here to improve your email...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
