You Ask, I Answer: B2B Marketing Lead Tracking with Google Analytics?
Anonymous asks, “In B2B marketing, how do I track a lead from a paid ad to a conversion?” The process requires great Google Analytics setup and tagging, nothing more, at least to the point of conversion. To the point of sale, that requires a good CRM and...You Ask, I Answer: Email Marketing Unsubscribes?
Anthony asks, “Why do you make it so easy to unsubscribe? Almost blatantly daring the recipient to do so.” We want people to unsubscribe if they don’t want to be on our lists any more. Why? It comes down to deliverability – the algorithms which...You Ask, I Answer: Google Analytics Best Practices for Consistent Reporting?
Talesa asks, “What tips do you have on Google Analytics best practices for consistent reporting? What do you look at monthly, quarterly, yearly, even daily?” Start with this simple question: what do you need to make decisions on at those frequencies? What...You Ask, I Answer: Bots and the Future of Customer Experience?
Bernie asks, “Do you see chatbots being effective in building and growing the relationships between the brand and audience in 2020?” Bots are a tactic, a tool. The question is, how effective are they at enhancing the overall customer experience? Right now,...You Ask, I Answer: Scaling Content Curation?
Jen asks, “How do you curate content for your social media channels?” I have a list of trusted sources, about 150 of them, that I bring into a SQL database. I run several scripts to vacuum up the article text, index it, and then run natural language...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
