by Christopher S Penn | May 28, 2021 | Google Analytics, Google Ads, Google Tag Manager, Marketing, Marketing automation, Marketing Technology
At the recent Google Marketing Platform’s Google Marketing Livestream virtual event, Google previewed a bunch of changes coming to the platform as a whole, but some of the features that most stood out were: Customer Match: the ability to encrypt and upload your...
by Christopher S Penn | May 3, 2021 | Marketing automation, Content, Content Marketing, Strategy
There’s an endless debate in marketing – B2B marketing especially – about whether you should gate content or not. Let’s review some of the arguments for and against. In Favor of Gating Gating content, on the surface, makes logical sense. You as...
by Christopher S Penn | Mar 1, 2021 | Marketing Data Science, Marketing, Marketing automation, Marketing Technology, Strategy
I was watching a session from the R Studio Global Conference recently, on dashboards and dashboard fatigue, and this quote from Sean Lopp really stood out to me and changed my thinking about KPIs (key performance indicators) and how we use them: “KPIs are...
by Christopher S Penn | Jan 6, 2021 | Marketing, Marketing automation, Marketing Data Science, Marketing Technology
Jim wrote in, "Hi Christopher – our question is about Twitter mainly. Our organization name is related to the name of many local, unaffiliated organizations. We’ve distinguished ourselves by adding "national" in front of our name, but every...
by Christopher S Penn | Aug 5, 2020 | Marketing, Marketing automation, Marketing Technology
Chavie asks, “I’m creating a landing page for a client who has a website but a really wonky one, and they don’t want to use the LP long term- is there a platform that would let them pay per month and then stop paying when it’s no longer live?...