You Ask, I Answer: Marketing Tasks and AI
Denis asks, “What existing marketing processes or tasks do you expect AI to help speed up or eliminate?” Some tasks will indeed be sped up. Others will be replaced entirely, and there’s a straightforward way to identify what will be replaced. Learn...You Ask, I Answer: How to Decide What Content to Create?
Pat asks, “How do you decide what content to create? How do you choose?” Choose to create content the same way that Google and other algorithms think about it. Relevance, freshness, and diversity. Choose to create with a specific audience member in mind....You Ask, I Answer: Cleaning Email Lists
Krzysztof asks, “How are you cleaning your email lists? What tools, tips, etc.?” Cleaning email lists and keeping them clean is vitally important. I recommend a 4-step process: Form validation Role removal and misspelling repair Bounce processing Service...Do Something With Your Marketing: Custom URL Redirects
Public speakers and brands both need ways to make calls to action more memorable, especially from conferences and events. Few things are as memorable as an easy-to-remember domain name. In this short video, see the simple process for making your most recent important...You Ask, I Answer: Marketing Technology for Monetizing Your Blog
Maria asks, “I want to start a blog with the aim of monetizing it – what platform should I use?” When you want to monetize an owned media property, you fundamentally have four different models to choose from: Display advertising, where you’re paid on traffic and...2018 Marketing Planning Framework
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