You Ask, I Answer: Visualizing Your Marketing Technology Stack?
Megan asks, “I’ve been tasked with visualizing our entire marketing machine. Like, each piece of software and marketing lever that is utilized for each stage of the customer journey. I’ve got some ideas on how to best do this, but thought perhaps you...How One-Click Unsubscribe Can Wreck Your Email Marketing List
One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketing/marketing automation platform which allows a subscriber to opt out simply by clicking a link in...You Ask, I Answer: Best Strategies for Content Curation?
Audrey asks, “What are your best content curation strategies/methods/tips?” Content curation, if done improperly, can be a time-consuming chore. Selecting content worth sharing doesn’t have to be. You need content sources you can trust, a method for...You Ask, I Answer: Nudging Blog Visitors to Convert?
Ashley asks, “How do I get my blog subscribers to opt in to my other subscription So I can get them nurtured and moving down my funnel?” Let’s assume a blog subscriber is someone who has subscribed to your RSS feed, so they receive your blog posts...You Ask, I Answer: Marketing Skillsets to Hire For in an AI Age?
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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