You Ask, I Answer: How Often Should You Repost on Social Media?
Ian asks, “How often should I repost content on social media channels like Twitter and Facebook and Instagram? How much is too much?” Let’s dive into our analytics to answer this question. You’ll need the analytics for each of the social...You Ask, I Answer: Passive Consumer Experiences Online?
Michael asks, “What do you think of the prediction that consumers will flock to passive YouTube-like experiences as they detox from social platforms like Facebook that command active interactions?” I doubt that we’ll see consumers abandon the...You Ask, I Answer: How to Evaluate Influencer Marketing Software?
Jim asks, “What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches.” Influencer marketing software has to fulfill at least one of three functions: Identification – finding influencers through...You Ask, I Answer: How to Measure The Value of Influencer Marketing
Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to...You Ask, I Answer: 2019 Social Media Strategy
Jenny asks, “What’s the best resource for 2019 social media strategy development?” The same as 2018! The overall strategy, the why – use social media to accomplish business goals – doesn’t change. What changes is the what and the...Subscribe to my blog & newsletter
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