You Ask, I Answer: Managing Your LinkedIn Connections
Heidi asks, “Do I remember correctly that you recommended accepting all LinkedIn requests? Do you do anything to mark people that you don’t know so that you can keep them separate?” I do indeed accept all connection requests. You never know who...You Ask, I Answer: There Are No Best Times for Social Media
Mike asks, “What is the latest thinking on the best times to post on social media?” This is largely a pointless exercise now in many respects. There aren’t magical times when social media works with any level of specificity, even for your audience....You Ask, I Answer: Value of Social Media Posts
Matthew asks, “A client asked me to attach a dollar value to social media posts’ reach. How do you value posts? Is it just the cost of the post if you boosted it with ads?” An old enemy returns from the grave – ad value equivalence (AVE). This...You Ask, I Answer: Advice for Starting Out in Social Media
Kat asks, “If a college student asked you the #1 thing they should be focusing on when it comes to social media, what would you tell them?” Social media is a big topic. From a business perspective, it encompasses advertising, marketing, PR, sales, customer...You Ask, I Answer: How to Identify Fake Influencers
Grace asks, “There’s been a lot of news about people who fake being an influencer by buying followers and colluding with groups of influencers. How do you identify fake influencers?” Great question. Let’s first discuss what brands actually...2018 Marketing Planning Framework
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