Social media Archives - Christopher S. Penn - Marketing Data Science Keynote Speaker

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Is Social Listening Useful?

by Christopher S Penn | Oct 21, 2021 | Marketing, Marketing Technology, Social media, Social networks

Leah asks, “Is social listening useful beyond Twitter?” This is an interesting and important question. Social listening platforms vastly overindex on Twitter not because it’s a great social network, but because it’s the last major social...

Basics of Social Media Marketing Analytics Tools

by Christopher S Penn | Oct 8, 2021 | analytics, Marketing, Marketing Data Science, Marketing Technology, Metrics, Social media, Social networks, Strategy

One of the most common questions asked in social media marketing is, “What’s the best tool for analyzing and reporting your social media marketing?” This is a sensible question; after all, if you can’t measure something, you can’t manage...

Does “Link in Bio” Reduce Instagram Engagement?

by Christopher S Penn | Sep 13, 2021 | Marketing Data Science, Instagram, Marketing, Social media, Social networks

One of the lessons the pandemic has reinforced is to be an active, questioning reader of data presented as fact in articles and news. Not in the crazy, conspiracy-theorist “do your own research” in which you hunt down articles that only support your point...

Why I Stopped Curating Content on LinkedIn

by Christopher S Penn | Aug 31, 2021 | Marketing, LinkedIn, Marketing Technology, Social media

I’ve stopped curating content on LinkedIn. Why? After all, isn’t it a best practice to share thought leadership content and provide stuff that’s interesting to keep your audience engaged? It is. But not when you’re not around to engage with it....

Social Selling Advice for Product Sales

by Christopher S Penn | Mar 25, 2021 | Marketing, Sales, Social media, Social networks

Jenna asks, “What’s a tactic you’ve used on social media that has boosted product sales the most?” Three things work on social media for me to drive product sales. None is actually selling something on social channels themselves. Before we...

Conversations and Social Media Goals

by Christopher S Penn | Feb 17, 2021 | Marketing, Marketing Data Science, Social media, Social networks

Jen asks, “How important are conversations to social media goals?” It depends on the goal, and it depends on how conversations advance that goal. For example, if raw engagement is a goal, conversations with people – especially in public social media...