You Ask, I Answer: Marketing Opportunities on Tiktok?
Jeremy asks, “I’m curious to know your thoughts about Tik Tok. Are there marketing opportunities there for brands or will that end up killing the platform?” As with any social media platform, it depends on your goals and your audience. For some,...You Ask, I Answer: Social Media War Room Displays?
Martha asks, “What software and what content should we put on our displays in our social media war room/command center?” An interesting question. The answer is, it depends on what decisions you need to make. War rooms are very often just for appearance,...You Ask, I Answer: What Belongs in a Social Media Audit?
Summer asks, “What do you include in a social media audit for a client?” An excellent question. The first and most important thing is: did social media contribute any business impact? Make that determination first – it may save you a lot of time if...You Ask, I Answer: Instagram Content Strategy and Following?
Rachel asks, “I’m working with a new client in the wines and spirits industry. Currently, they are following everyone under the sun (Justin Bieber, Complex, KKW etc). Who would you recommend they do follow? For example, because they are a cocktail mix...You Ask, I Answer: Agency Social Media Marketing Strategy?
Taryn asks, “What do you/your company post on company social media? Do you share client work and updates? BTS & company culture of the agency to appeal to new hires? A mix of both?” It depends – each channel is different, each audience is...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
