Content Marketing World 2019 Recap
A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to...You Ask, I Answer: 8 Tips for Using Medium as a Brand
Audrey asks, “Since you mentioned Medium, if you have anything else on how to use that platform as a brand, I would love that.” Medium is a blogging platform that allows authors to monetize their content by distributing membership fees. It can be a useful...You Ask, I Answer: Duplicate Content on Social Networks?
Travis asks, “Are there negative implications to publishing blog posts on LinkedIn that already exist in your site?” Generally speaking, if the content is inaccessible without logging in, it’s safe to duplicate from an SEO perspective. That means a...You Ask, I Answer: Social Platforms to Leave Behind
Lisa asks, “Which social platforms do you wish you could (or are planning to) leave behind?” Without a doubt, Facebook. On the one hand, it’s a rich source of data. On the other hand, it’s an unethical company that is willfully permitting...You Ask, I Answer: How to Monetize Followers?
Neha asks, “You have a large number of followers on LinkedIn. How do you monetize them? I am looking for ideas to monetize my followers.” Two rules to keep in mind: Gary Vaynerchuk: When you give, give. When you sell, sell. Don’t mix the two. Chris...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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