You Ask, I Answer: Twitter Bot Detection Algorithms?
Joanna asks, “In your investigation of automated accounts on Twitter, how do you define a bot?” This is an important question because very often, we will take for granted what a software package’s definitions are. The ONLY way to know what a...You Ask, I Answer: Monetizing Social Media Followings?
Shannon asks, “I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?” Monetizing...You Ask, I Answer: Identifying and Using Audience Slang?
Kristi asks, “What slang does your brand use on social media? Any you avoid?” Slang is an interesting challenge, because often it’s not just generational, it’s also contextual to a specific group of people. Why would you use it? To relate...You Ask, I Answer: Follower Campaigns on Facebook and LinkedIn?
Jess asks, “What’s your best advice for running follower campaigns on Facebook & LinkedIn?” Don’t. Here’s why: all social networks compute engagement by roughly the same measure: number of people who see your content versus the number...You Ask, I Answer: What is a Social Media Platform?
Michael asks, “Do you consider YouTube and/or Reddit to be a social media platform? Why?” A social media platform, or a social network, is a content hub where the value is subject to Metcalfe’s network effect. If the value increases with every new...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
