You Ask, I Answer: Teaching Advanced Topics in Social Media Strategy?
Dhariana asks, “I have to teach a 3 hour class on advanced social media strategies, but I’m having some trouble. What would you guys consider as ‘Advanced’?” There is no such thing as advanced. One person’s advanced is another...You Ask, I Answer: Media Value of Reddit Posts?
Clifton asks, “Does anyone know how to calculate the media value for a post on Reddit?” This question leads towards the metric that won’t die: ad value equivalency (or cost equivalence). AVE makes the assumption that if a post performs organically,...You Ask, I Answer: LinkedIn Contact Export Data Details?
Keiko asks, “Is it possible to download Linkedin contacts with city or state location? Thank you!” Out of the box, the answer is no. You get first name, last name, title, and company, and the connection date, and that’s it from the official LinkedIn...Content Marketing World 2019 Recap
A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to...You Ask, I Answer: 8 Tips for Using Medium as a Brand
Audrey asks, “Since you mentioned Medium, if you have anything else on how to use that platform as a brand, I would love that.” Medium is a blogging platform that allows authors to monetize their content by distributing membership fees. It can be a useful...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
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