You Ask, I Answer: Instagram Algorithm Changes?
In this episode, Christopher Penn responds to a question about whether Instagram is changing its algorithm again. He explains that social media algorithms change very rapidly and frequently, often hourly, due to reinforcement learning mechanisms. Therefore, any sneaky...Mind Readings: Paid Services That Should Be Included
In this video, Christopher Penn discusses the new trend of public social networks and SaaS based services offering more paid services to generate revenue. He questions the companies’ motivation for moving security behind a paywall and notes that it may...You Ask, I Answer: Proving Algorithmic Understanding?
Christopher Penn discusses the importance of testing assumptions in social media algorithms, using machine learning and data science tools. To understand the impact of hashtags on reach and engagement, for example, one would download all of their Twitter data and run...Almost Timely News, January 15, 2023: Warrior Nuns and Widened Horizons
Almost Timely News: Warrior Nuns and Widened Horizons (2023-01-15) :: View in Browser Get This 👉 Download the 12 Days of Data Book, a new eBook looking at the data that made 2022 » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this...Almost Timely News: The End of the Public Watercooler (2022-10-30)
Almost Timely News: The End of the Public Watercooler (2022-10-30) :: View in Browser 👀 Miss my talk at MarketingProfs B2B Forum on private social media communities? Watch the replay here » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
