Category: Social media
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Mind Readings: The Future of Social Listening in the Age of AI
In today’s episode, get ready to dive into the future of social listening and discover why the methods you’re using now will soon be obsolete. You’ll learn how large language models are changing the game, why social media companies are guarding their data more closely than ever, and the steps you need to take to…
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Mind Readings: Hacking Social Media Algorithms
In today’s episode, we debunk the myth of hacking social media algorithms. You’ll learn why chasing secret tricks is a waste of time and how focusing on the fundamentals leads to sustainable success. Discover the key elements the algorithms consider and how to work with them instead of against them. Can’t see anything? Watch it…
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You Ask, I Answer: Fixing Social Media?
In today’s episode, Mike questions why social media can sometimes feel like a “dumpster fire.” You’ll explore the role of machine learning algorithms in shaping your social media experience, focusing on engagement metrics like likes, comments, and shares. Discover how your interactions with content dictate what you see more of on your feeds. Tune in…
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You Ask, I Answer: Is Organic Social Media a Marketing Channel?
Theresa asks, “What’s your actual position on whether or not social media is a marketing channel?” In this video, I answer a question from the Agorapulse Great Debate: is organic social media a marketing channel? Note that this is not a question about whether organic social media works or not – that’s not debated. It’s…
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You Ask, I Answer: Instagram Algorithm Changes?
In this episode, Christopher Penn responds to a question about whether Instagram is changing its algorithm again. He explains that social media algorithms change very rapidly and frequently, often hourly, due to reinforcement learning mechanisms. Therefore, any sneaky tricks or secrets about Instagram’s algorithm do not last long. Instead, the key to success on social…
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Mind Readings: Paid Services That Should Be Included
In this video, Christopher Penn discusses the new trend of public social networks and SaaS based services offering more paid services to generate revenue. He questions the companies’ motivation for moving security behind a paywall and notes that it may compromise data security for non-paying customers. The video suggests exploring alternative social media platforms like…
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You Ask, I Answer: Proving Algorithmic Understanding?
Christopher Penn discusses the importance of testing assumptions in social media algorithms, using machine learning and data science tools. To understand the impact of hashtags on reach and engagement, for example, one would download all of their Twitter data and run a statistical analysis to determine if there is a significant effect. Penn emphasizes the…
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Almost Timely News, January 15, 2023: Warrior Nuns and Widened Horizons
Almost Timely News: Warrior Nuns and Widened Horizons (2023-01-15) :: View in Browser Get This 👉 Download the 12 Days of Data Book, a new eBook looking at the data that made 2022 » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here…
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Almost Timely News: The End of the Public Watercooler (2022-10-30)
Almost Timely News: The End of the Public Watercooler (2022-10-30) :: View in Browser 👀 Miss my talk at MarketingProfs B2B Forum on private social media communities? Watch the replay here » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an…
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You Ask, I Answer: In House vs Agency KPIs?
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and KPIs. The main difference is in resourcing. An employee costs less…
