Onurcan asks, “I would like to kindly ask a question about that I’m tracking that one of the mobile native app android version in Google Analytics. Why is Screen Resolution show as (not set) in my Google Analytics reports?” This one’s straightforward, and it’s likely due to your implementation of GA for mobile apps. You’re…
Summary In today's episode, I explain why screen resolution shows up as "not set" in your Google Analytics reports and walk through the fix using Google Analytics 4 for mobile app tracking. Here's what this means for you. You'll finally see what devices and screen sizes your mobile app users rely on so you can…
In today’s episode, we look at the new features of TechSmith’s SnagIt 2021 including templates, auto-simplify improvements, and pop-out magnification. Get a free trial copy here. FTC disclosure: this review was solicited by TechSmith and they provided a review copy for evaluation. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…
Summary In today's episode, I review the new features in TechSmith Snagit 2021, walking through dark mode, custom themes, templates, and the offset magnify tool. Here's what this means for you. You pick up faster ways to produce polished instructional graphics and consistent branded visuals without depending on web services that fail offline. You'll also…
Josh asks, “In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users – but that looks like it has all gone away in favor of data streams.”…
Summary In today's episode, I explain the paradigm shift in Google Analytics 4 around filters and reporting workflows. Here's what this means for you. You need to rethink how your team delivers insights because GA4 now treats analysis and visualization as separate functions, pushing more work onto analysts. You'll also learn these concepts: why GA4…
Kait asks, “How do you suggest to go about to creating a data-driven strategy standard and breaking the “because we’ve always done it this way” mentality?” Strategy is always a sale. Every sale has to answer the question, “What’s in it for me?” for the buyer. Not what’s best for the company, for the organization,…
Summary In today's episode, I take you behind the scenes of Marketing Over Coffee, a 14-year-running podcast, with producer John Wall sharing his complete production workflow from recording through post-production and distribution. Here's what this means for you. You gain a practical masterclass in the tools, gear, and techniques that keep a professional podcast running…
