Summary In today's episode, I tackle an SEO agency owner's question about whether using AI to automate 78% of their client deliverables devalues their services in the eyes of clients. Here's what this means for you. You'll discover that your clients already know about and likely use AI themselves, meaning your survival depends entirely on…
Summary In today's episode, I answer a question about how to set realistic client expectations for marketing A/B testing timelines using data-driven calculators and confidence intervals. Here's what this means for you. You gain a method to build interactive tools that let stakeholders understand and own the risks of their testing decisions. You'll also learn…
Summary In today's episode, I explain why knowledge work businesses need to stop billing by the hour and prepare for the generative AI shift reshaping client expectations. Here's what this means for you. You'll safeguard your revenue by moving to a value-based model before clients demand drastic price cuts on their own. You'll also learn…
In this episode, Christopher Penn discusses the best ways to gauge how well you are serving your clients. He suggests asking for feedback through routine surveys and Net Promoter Score questions to understand client satisfaction. Additionally, monitoring activity levels and using anomaly detection software to identify changes in communication frequency can help catch potential issues…
Summary In today's episode, I break down how to know whether you're doing a good job for your clients using surveys, CRM anomaly detection, and client grading. Here's what this means for you. You gain a clear framework for catching client trouble early and protecting your team from toxic scope creep. You'll also learn these…
Summary In today's episode, I share a cautionary tale about a PR firm that pitched me a guest who is already a personal friend of mine. Here's what this means for you. You can avoid embarrassing mistakes by improving two-way communication between PR firms and clients about existing relationships. You'll also learn these concepts: why…
Summary In today's episode, I answer Bonnie's question about what a CMO wants to see from their agency in 2022, and the answer turns out to be the same thing CMOs have wanted for a hundred years. Here's what this means for you. You'll understand why the agencies that thrive are the ones that consistently…
Sarah asks, “How do you get clients to renew on a monthly basis when, at the same time, you need to convince them on the “long game” aspect of your effort with them as an agency?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated…
Summary In today's episode, I break down how agency owners can keep clients renewing month after month by matching the value they deliver to the value they charge. Here's what this means for you. You gain a simple framework that turns renewals into a confidence-building routine rather than a recurring sales pitch. You'll also learn…
Summary In today's episode, I break down the decision framework for choosing between an external agency and a freelancer when your organization faces resource gaps. Here's what this means for you. You walk away with a practical lens for matching the right partner type to your specific time, skill, risk, and scale needs. You'll also…
