A fair amount of the time when we’re working with AI and machine learning, we’re working with supervised learning. As defined in AI for Marketers, supervised learning is when we’re having our machines look for something we know we want: Find a logo in this pile of Instagram photos. Find which variable correlates most to…
Summary In today's episode, I explore what it takes to deliver real value as a speaker at both in-person and virtual events, drawing on lessons from data science, marketing, and event logistics. Here's what this means for you. You walk away with a sharper lens for evaluating events, choosing speaking opportunities, and adapting your delivery…
In the past few weeks, we’ve heard that the sky is falling and that marketing will forever be ruined with Apple’s new iOS 14.5 update which would put privacy popups all over users’ iPhones. Now that the update is out, what’s the reality? How much of the hype was true? I upgraded my phone to…
Summary In today's episode, I run a hands-on test of iOS 14.5 to see how its new privacy features actually affect web analytics tracking across multiple browsers and apps. Here's what this means for you. You can stop panicking about losing all your marketing data because organic tracking still works in most real-world scenarios. You'll…
Tuong asks, “Hello friends, I have 1 situation: Company X has 20 years of experience in making agricultural products (rice) and supplying them to customers (production, distribution). CEO sees the growth potential of the livestock sector in the next 5 years, CEO of the company wants to expand the company’s core competencies into the livestock…
Summary In today's episode, I walk through how attribution modeling works in Google Analytics 4 and show how to rebuild an attribution dashboard in Data Studio since GA4 dropped the native attribution tool. Here's what this means for you. You get a free way to track which marketing channels actually drive conversions while GA4 matures,…
David asks, “I understand from today’s Denver Post that governments worldwide are putting the brakes on technology, particularly AI. Do you think that that will be good?” In my youth, I would have immediately and unquestionably derided them for doing so. Technology is an incredibly powerful tool… and with the wisdom of years and tons…
Third party cookies. Safari iOS tracking updates. Ad blockers. CPRA. So many different initiatives are in progress now to increase consumer privacy (a good thing) and decrease marketing’s ability to target people (less of a good thing if you’re a marketer who relies on that data). When other marketers ask what my strategy is to…
Is AI still a mystery shrouded in an aura of mystique? Have you read report after report, article after article proclaiming its magical powers and wondered what exactly the big deal is? With every software vendor and services provider proclaiming that they too are an AI-powered company, it’s more difficult to demystify artificial intelligence and…
Katie Martell recently pointed out the following: Only 1% of homepages are accessible according to a recent review of 1M top-visited websites. Inclusivity means asking “who are we excluding?” Are we excluding those with a disability? (1 in 4 US adults!) There’s an even bigger, profit-driven reason for inclusivity, if the altruistic side isn’t enough…
