The recent kerfuffle over Ragu’s latest campaign illustrates the power of a simple cliche in social media: listen. Rather than rehash the entire thing, I’ll point you to CC Chapman’s blog posts here, here, and here about it. So how would you, if you were a brand manager evaluating a campaign or looking for an…
Think for a moment about the defining characteristic of the superhero. Pick a few. Batman, Superman, Professor X, take your pick. What binds them all together? Their moral choice to use their powers for the greater good. Superman could flat out rule the entire planet and there wouldn’t be a damned thing anyone could do…
This post was updated to reflect that Facebook’s deadline is October 1, not October 14. As you may or may not know, Facebook will be requiring all custom App developers to have SSL certificates installed on their Facebook Apps in order to be published as of October 1, 2011. This is going to break a…
Are you a brand on Facebook? Have you had… incidents… in the past that might paint your company in a poor light, even if you’ve changed things up and learned your lessons? This might be a good time to clean up your Wall and archive/delete older stuff. Why? Don’t think for a moment that Timeline…
Yesterday I posted my initial thoughts about the new Facebook Timeline after the F8 keynote. 1. Winners: media outlets. Spotify, Hulu, many others. The Open Graph intends to socially enable every possible aspect of your life in as automated a fashion as possible. Who can attract the most eyeballs? The common denominator content providers and big…
Borrowing an idea from Tom Webster‘s social media monitoring, let’s take a look at your blog’s comments today. Start with WordPress (any blogging software will do, however). Open up your comments section and look at only approved comments, as I assume you de-spam your comments regularly before approving them. Open up your text editor of…
I woke up this morning to delightfully crisp autumn air blowing through my window. The cool air, evoking memories of apple cider, brilliant leaves, photo walks, and Halloween, heralds in one of my favorite seasons. Amazing and astonishing that something as simple as the right air temperature at the right time of year can have…
