From: www.ChristopherSPenn.com If you’ve dabbled at all in World of Warcraft recently, you know about the great zombie invasion. If you haven’t, here’s the very short version: a zombie plague spread throughout the game as a promotional event for the new expansion pack. The mechanics of the zombie invasion are simple: zombies spread their infection,…
From www.ChristopherSPenn.com One of the great takeaway quotes from Chris Brogan at the MarketingProfs Digital Marketing Mixer was that World of Warcraft is the new golf course. There are anywhere between 10-15 million people in World of Warcraft, including me, and there are millions of people logged on all the time. If you’ve never played,…
I’ve been to a lot of conferences. I’ve gotten a lot of people’s business cards. I’ve been less than perfect about managing them all. Today I’ve hooked up with a company that is going to handle it from now on. Shoeboxed handles bulk business card scanning. Mail them the pile after a conference, get back…
I had a blast at the MarketingProfs Digital Marketing Mixer, held in Fountain Hills, Arizona. 300 of marketing’s most dedicated people flew, drove, and walked out to the middle of the desert to talk shop on social media, email, and search marketing, and my hat’s off to MarketingProfs for throwing yet another successful event. Some…
The airline industry’s boarding and deplaning process is, generally speaking, about as organized as an overweight cattle stampede. If you’ve been on a plane recently, as I’ve been, you know the pain and frustration of watching fellow passengers who seem to pack a couple of freight containers in their carry on, then are surprised when…
In reading Malcolm Gladwell’s new book, Outliers (advance release version, regular will be available November 18), one of the topics he brings up is the rule of 10,000 hours, from Daniel Levitin. Levitin cites that this is about 3 hours a day for 10 years, give or take. If you work 40 hours a week…
The lady who sat in front of me at the New Marketing Summit today opened up Day 2 with the question, What opportunities are there in the recession? I’m not sure she ever got an answer, at least a direct one. Here’s my thoughts about things you can do in a recession. First, marketing of…
Dave Delaney sent me a Simplifi from Griffin Technology to review. OK, Dave, here’s the review. First, this thing is small and cute. Nice design, feels solid. It’s a combo iPod dock and 2 port USB hub and flash card reader. That’s it in a nutshell, right? Not quite. Because this thing purports to be…
A Ninja Response to Chris Brogan’s Pirates I of course couldn’t let the pirates win out over at Chris Brogan’s blog, so without further ado, a followup commentary on the beauty of pirate ships: one shot. The ninja clans of old were fundamentally a mix of esoteric practitioners of mind sciences mixed with samurai who…
Choking in clarity Friday nights at the Boston Martial Arts Center are always interesting. It’s the night that black belts get to train and focus on material relevant to them (one of the few nights/evenings exclusively dedicated to advanced training). This past Friday, we were looking at various choke techniques to put someone’s lights out…
