Mind Readings: Swimming in Idiotic Conspiracies
The single biggest intellectual mistake of the last 50 years is the assumption that all opinions and points of view are valid and deserve attention. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Mind Readings: What Is Appropriate
Lots of posts about what’s appropriate in the workplace/on LinkedIn/etc. What’s appropriate? The answer varies wildly, is always contextual, and generally revolves around not causing harm. Can’t see anything? Watch it on YouTube here. Listen to the...Mind Readings: Brand is Trust
The role of brand is to create trust. Brand is a series of experiences and the cumulative impact, and ultimately the outcome we’re after is trust. Thus every bit of marketing that touches branding MUST be about building trust for it to succeed in the big...Mind Readings: AI Enables Creative by Proxy
AI isn’t going to replace human tasks in creativity, but it’s going to widen the field substantially. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Mind Readings: Stay In Your Lane
From time to time as I create content, I’ll get feedback from people – usually on political topics – advising me in fairly coarse language to “stay in your lane”. Here’s why this is universally bad advice. Can’t see anything?...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
