by Christopher S Penn | Jan 24, 2023 | Marketing, Mind Readings, Strategy
In this episode, learn how to leverage momentum in marketing to hold the attention of your audience. Discover how to ladder up on attention and leverage it to reach a larger audience. But, be aware of the short news cycles and the concept of disposable content....
by Christopher S Penn | Jan 23, 2023 | Marketing, Audio, Marketing Technology, Mind Readings, Podcasting
In today’s episode, we’re diving into the world of podcasting and experimenting with Adobe podcast. We’re testing a variety of different microphones in moderate background noise to see which one produces the best sound. From Bose QC AirPods to Apple...
by Christopher S Penn | Jan 5, 2023 | AI, Artificial Intelligence, Content, Content Marketing, Marketing, Marketing Technology, Mind Readings
It is difficult to tell if a piece of content is generated by a human or a machine. To know if a piece of content is generated by a human, look for markers within the text itself, like typos, and grammatical oddities. Machines generate text that is usually...
by Christopher S Penn | Jan 3, 2023 | Marketing, Marketing Technology, Mind Readings, Video
In today’s episode, we talked about the misconception that cheap lighting equals cheap content. While it may be true that there is a certain minimum level of quality that indicates you have invested at least a little something, it’s not much when it comes...
by Christopher S Penn | Jan 2, 2023 | Awakening, Amazon, Mind Readings
In this episode, I talked about how I sent a power bank to a friend in Kyiv, Ukraine, over the holidays. I used Nova Poshta to get the package to her and we used Amazon Deutschland as the ecommerce system. The point of this story is twofold: logistically, it is...
by Christopher S Penn | Dec 1, 2022 | Business, Marketing, Mind Readings
Value is entirely relative and dependent on context To understand the value you provide, look at what your customer is comparing you to If you’re selling a product or service, make sure you understand the customer’s problem and what it’s worth to...