What Subscription Plan Are You On?
Taxes pay for stuff. Think of taxes like a subscription. You pay more, but you get more in your subscription to Massachusetts™ than, say, you get in a New Hampshire™ subscription. It’s like comparing Netflix with Peacock. You pay less for Peacock but… you...Mind Readings: Great Power and Great Responsibility
As Uncle Ben said to Peter Parker upon his discovery of his Spider-Man powers, “With great power comes great responsibility.” What responsibility do you have to use your voice for things like Ukraine, abortion rights, etc.? Can’t see anything? Watch...Almost Timely News, 26-June-2022: Good Habits Lead to Great Change (WARNING: POLITICAL)
Almost Timely News, 26-June-2022: Good Habits Lead to Great Change (WARNING: POLITICAL) (6/26) :: View in Browser This week’s newsletter is going to be intensely political, very USA-centric, and leaning on the liberal side. No marketing content. Feel free to...Mind Readings: Taxes are Subscriptions
Instead of thinking about taxes as levies and fines we pay in a punitive sense, what would it look like if we regarded them the same way we do a Netflix subscription? Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Pausing Ads During the Election?
Lea asks, “Curious about your thoughts on when to pause any ad campaigns (in US) across the board during the election?” I wouldn’t necessarily pause unless you’re targeting so broadly that you’ll be bidding and competing for the entire...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
