Marketers, Stop Funding Disinformation!
One of the questions people ask most when we see the awful consequences of disinformation – vaccine rejection, mass shootings, seditious acts – is what we can do to prevent it. I’ll give you something fast and easy you can do today if you’re in...What Subscription Plan Are You On?
Taxes pay for stuff. Think of taxes like a subscription. You pay more, but you get more in your subscription to Massachusetts™ than, say, you get in a New Hampshire™ subscription. It’s like comparing Netflix with Peacock. You pay less for Peacock but… you...Mind Readings: Great Power and Great Responsibility
As Uncle Ben said to Peter Parker upon his discovery of his Spider-Man powers, “With great power comes great responsibility.” What responsibility do you have to use your voice for things like Ukraine, abortion rights, etc.? Can’t see anything? Watch...Almost Timely News, 26-June-2022: Good Habits Lead to Great Change (WARNING: POLITICAL)
Almost Timely News, 26-June-2022: Good Habits Lead to Great Change (WARNING: POLITICAL) (6/26) :: View in Browser This week’s newsletter is going to be intensely political, very USA-centric, and leaning on the liberal side. No marketing content. Feel free to...Mind Readings: Taxes are Subscriptions
Instead of thinking about taxes as levies and fines we pay in a punitive sense, what would it look like if we regarded them the same way we do a Netflix subscription? Can’t see anything? Watch it on YouTube here. Listen to the audio here:...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
