by Christopher S Penn | Jul 21, 2022 | Advertising, Marketing, Marketing Technology, Politics
One of the questions people ask most when we see the awful consequences of disinformation – vaccine rejection, mass shootings, seditious acts – is what we can do to prevent it. I’ll give you something fast and easy you can do today if you’re in...
by Christopher S Penn | Jul 8, 2022 | Awakening, Politics
Taxes pay for stuff. Think of taxes like a subscription. You pay more, but you get more in your subscription to Massachusetts™ than, say, you get in a New Hampshire™ subscription. It’s like comparing Netflix with Peacock. You pay less for Peacock but… you...
by Christopher S Penn | Jun 30, 2022 | Mind Readings, Awakening, Politics
As Uncle Ben said to Peter Parker upon his discovery of his Spider-Man powers, “With great power comes great responsibility.” What responsibility do you have to use your voice for things like Ukraine, abortion rights, etc.? Can’t see anything? Watch...
by Christopher S Penn | Jun 25, 2022 | Almost Timely, Newsletter, Politics
Almost Timely News, 26-June-2022: Good Habits Lead to Great Change (WARNING: POLITICAL) (6/26) :: View in Browser This week’s newsletter is going to be intensely political, very USA-centric, and leaning on the liberal side. No marketing content. Feel free to...
by Christopher S Penn | Apr 6, 2022 | Mind Readings, Economy, Politics
Instead of thinking about taxes as levies and fines we pay in a punitive sense, what would it look like if we regarded them the same way we do a Netflix subscription? Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Aug 3, 2020 | Advertising, Facebook, Google Ads, Marketing, Politics, Strategy
Lea asks, “Curious about your thoughts on when to pause any ad campaigns (in US) across the board during the election?” I wouldn’t necessarily pause unless you’re targeting so broadly that you’ll be bidding and competing for the entire...