Summary In today's episode, I explain how to use artificial intelligence as a real-time speaking partner for language learning. Here's what this means for you. You can turn your smartphone into a highly effective, personalized language tutor through live conversation. You'll also learn these concepts: how text-to-speech and speech recognition technologies enable conversation, how system…
Summary In today's episode, I walk through three decades of content marketing evolution and the major trends reshaping what works for marketers today. Here's what this means for you. You'll learn how to align your distribution strategy with how modern consumers actually want content delivered to them. You'll also learn these concepts: why owning your…
Summary In today's episode, I run a hands-on test of iOS 14.5 to see how its new privacy features actually affect web analytics tracking across multiple browsers and apps. Here's what this means for you. You can stop panicking about losing all your marketing data because organic tracking still works in most real-world scenarios. You'll…
Onurcan asks, “I would like to kindly ask a question about that I’m tracking that one of the mobile native app android version in Google Analytics. Why is Screen Resolution show as (not set) in my Google Analytics reports?” This one’s straightforward, and it’s likely due to your implementation of GA for mobile apps. You’re…
Summary In today's episode, I explain why screen resolution shows up as "not set" in your Google Analytics reports and walk through the fix using Google Analytics 4 for mobile app tracking. Here's what this means for you. You'll finally see what devices and screen sizes your mobile app users rely on so you can…
Sasha asks, “How do you check if your website is mobile-friendly?” There are four different, easy ways to check: The Mobile Friendly Test for a single URL Search Console for site-wide checks using the mobile usability tests Search Console for site-wide mobile Core Web Vitals Google Chrome Developer Tools to check the UX Watch the…
Summary In today's episode, I walk through four free methods for checking whether your website is mobile-friendly and share when to run each one. Here's what this means for you. You gain a practical checklist for keeping your site usable across devices and aligned with Google's mobile-first index. You'll also learn these concepts: how Google's…
Summary In today's episode, I walk through what actually controls website speed and what an SEO company can realistically do to improve it. Here's what this means for you. You get a clear breakdown of the seven technical factors that determine how fast your site loads, so you know exactly where to focus your efforts.…
Laura Pezzotta asked: For my favorite mobile app? There are so many to choose from, but if I had to pick the Swiss army knife I use more than most, it’d be Evernote. Why Evernote? Versatility. It’s a document scanner, which comes in handy. It’s a whiteboard capture utility. It’s dictation software (especially when wired…
