Workarounds for the End of Third-Party Ad Tracking
So much digital ink has been spilled with advertisers and marketers lamenting the upcoming changes in ad tracking and cookies. What’s the Problem? To quickly summarize, here’s what’s changing. Marketers will no longer get individual third-party data from advertisers....Consumer Alternatives to Avoid Marketing in Social Media
Oz asks, "Might some any of the major platforms ever go to a paid service where consumers can get some peace from ads? It’d be another thing that’s not good for marketers but it’d make me very very happy as a consumer." I don’t...You Ask, I Answer: Marketing Consumer Data and Privacy?
Nicole asks, “What should our strategy be with CPRA and cookies inevitably being taken away from marketers?” It’s inevitable that consumer data will become more private. Intelligent Tracking Prevention for Safari and Firefox have blocked third party...You Ask, I Answer: Balancing Privacy and Marketing Effectiveness?
Dennis and Kim ask, “Is it possible to be an ethical marketer and still use data to inform the ways we interact with our customers? Or are we crossing a line that puts us in opposition to our audience?” In short, yes, it’s possible. A few principles...You Ask, I Answer: Marketing Top Data Challenges of the Future
Aditya asks, “What do you see as the top data challenges facing marketers in the next couple of years?” While it’s difficult to accurately predict anything today, given the rate of technological change, there’s one sea change already underway...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
