You Ask, I Answer: Marketing In a Privacy-First World

Ann asks: “How do we analyze and target in an age of privacy?” In the wake of Facebook CEO Mark Zuckerberg’s testimony to Congress, which some Twitter pundits amusingly called the Zuckerbowl, some thoughts about privacy, data, analytics, and marketing. Disclaimer: I...

Why it’s not really my birthday

More than a few people were posting birthday wishes this morning as soon as I logged on. That’s very kind of everyone, and I appreciate it… but it’s not my birthday. Facebook is telling you that October 23 is my birthday. Twitter will tell you...

The new meaning of privacy

Privacy doesn’t mean private any more. Private used to mean you didn’t have access to something. We denied you access to certain information. Think about today, this world for a second. We say we want privacy. Then we hand over all of our information to...
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