by Christopher S Penn | Jan 22, 2021 | Marketing, Privacy
Oz asks, "Might some any of the major platforms ever go to a paid service where consumers can get some peace from ads? It’d be another thing that’s not good for marketers but it’d make me very very happy as a consumer." I don’t...
by Christopher S Penn | Nov 13, 2020 | Marketing, Marketing Technology, Privacy, Strategy
Nicole asks, “What should our strategy be with CPRA and cookies inevitably being taken away from marketers?” It’s inevitable that consumer data will become more private. Intelligent Tracking Prevention for Safari and Firefox have blocked third party...
by Christopher S Penn | Oct 1, 2019 | Data Science, Data, Marketing, Marketing Technology, Privacy
Dennis and Kim ask, “Is it possible to be an ethical marketer and still use data to inform the ways we interact with our customers? Or are we crossing a line that puts us in opposition to our audience?” In short, yes, it’s possible. A few principles...
by Christopher S Penn | Dec 4, 2018 | analytics, Data, Marketing, Privacy, Security, Strategy
Aditya asks, “What do you see as the top data challenges facing marketers in the next couple of years?” While it’s difficult to accurately predict anything today, given the rate of technological change, there’s one sea change already underway...
by Christopher S Penn | Jun 22, 2018 | AI, Data, Data Science, GDPR, Machine Learning, Marketing, Privacy
One of the consequences of machine learning is that our data is part of a mosaic of data used for training. We’ve voluntarily given companies enormous amounts of information and while, historically, they’ve been really bad at using it in any meaningful...
by Christopher S Penn | Apr 12, 2018 | GDPR, Business, Law, Marketing, Privacy
A surprising number of marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent rollouts of new compliance features...