by Christopher S Penn | Dec 4, 2018 | analytics, Data, Marketing, Privacy, Security, Strategy
Aditya asks, “What do you see as the top data challenges facing marketers in the next couple of years?” While it’s difficult to accurately predict anything today, given the rate of technological change, there’s one sea change already underway...
by Christopher S Penn | Jun 22, 2018 | AI, Data, Data Science, GDPR, Machine Learning, Marketing, Privacy
One of the consequences of machine learning is that our data is part of a mosaic of data used for training. We’ve voluntarily given companies enormous amounts of information and while, historically, they’ve been really bad at using it in any meaningful...
by Christopher S Penn | Apr 12, 2018 | Business, GDPR, Law, Marketing, Privacy
A surprising number of marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent rollouts of new compliance features...
by Christopher S Penn | Apr 11, 2018 | AI, analytics, Artificial Intelligence, Facebook, Machine Learning, Marketing, Marketing Technology, Privacy, Social media, Social networks, Strategy
Ann asks: “How do we analyze and target in an age of privacy?” In the wake of Facebook CEO Mark Zuckerberg’s testimony to Congress, which some Twitter pundits amusingly called the Zuckerbowl, some thoughts about privacy, data, analytics, and marketing. Disclaimer: I...
by Christopher S Penn | Oct 1, 2017 | Awakening, Privacy
More than a few people were posting birthday wishes this morning as soon as I logged on. That’s very kind of everyone, and I appreciate it… but it’s not my birthday. Facebook is telling you that October 23 is my birthday. Twitter will tell you...
by Christopher S Penn | Mar 31, 2017 | Politics, Privacy, Technology
With monitoring of Internet access on the increase (thanks Congress) and the importance of privacy at an all-time high, I thought I’d explain what a VPN is, why you need one, and how to protect more of your privacy online. Explaining Privacy Right now, when we use the...