Privacy Archives - Christopher S. Penn Marketing Blog

Friday Feeling: What Will Our Data Be Used For?

by Christopher S Penn | Jun 22, 2018 | AI, Data, Data Science, GDPR, Machine Learning, Marketing, Privacy

One of the consequences of machine learning is that our data is part of a mosaic of data used for training. We’ve voluntarily given companies enormous amounts of information and while, historically, they’ve been really bad at using it in any meaningful...

You Ask, I Answer: GDPR 101 for Marketers

by Christopher S Penn | Apr 12, 2018 | Business, GDPR, Law, Marketing, Privacy

A surprising number of marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent rollouts of new compliance features...

You Ask, I Answer: Marketing In a Privacy-First World

by Christopher S Penn | Apr 11, 2018 | AI, analytics, Artificial Intelligence, Facebook, Machine Learning, Marketing, Marketing Technology, Privacy, Social media, Social networks, Strategy

Ann asks: “How do we analyze and target in an age of privacy?” In the wake of Facebook CEO Mark Zuckerberg’s testimony to Congress, which some Twitter pundits amusingly called the Zuckerbowl, some thoughts about privacy, data, analytics, and marketing. Disclaimer: I...

Why it’s not really my birthday

by Christopher S Penn | Oct 1, 2017 | Awakening, Privacy

More than a few people were posting birthday wishes this morning as soon as I logged on. That’s very kind of everyone, and I appreciate it… but it’s not my birthday. Facebook is telling you that October 23 is my birthday. Twitter will tell you...

Explained: Why You Need a VPN to Protect Your Privacy Online

by Christopher S Penn | Mar 31, 2017 | Politics, Privacy, Technology

With monitoring of Internet access on the increase (thanks Congress) and the importance of privacy at an all-time high, I thought I’d explain what a VPN is, why you need one, and how to protect more of your privacy online. Explaining Privacy Right now, when we use the...

The new meaning of privacy

by Christopher S Penn | Nov 7, 2014 | Awakening, Privacy

Privacy doesn’t mean private any more. Private used to mean you didn’t have access to something. We denied you access to certain information. Think about today, this world for a second. We say we want privacy. Then we hand over all of our information to...