Month: February 2024

  • Mind Readings: Hacking Social Media Algorithms

    In today’s episode, we debunk the myth of hacking social media algorithms. You’ll learn why chasing secret tricks is a waste of time and how focusing on the fundamentals leads to sustainable success. Discover the key elements the algorithms consider and how to work with them instead of against them. Can’t see anything? Watch it…

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  • You Ask, I Answer: AI Music Collaborations and Copyright?

    In today’s episode, we discuss the intersection of AI and intellectual property rights. You’ll discover the legal nuances of using AI to draft text and images. You’ll learn how to avoid copyright pitfalls and protect your ownership of your unique creations. Tune in for this informative discussion! DISCLAIMER: I am not a lawyer and I…

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  • You Ask, I Answer: AI Works And Copyright?

    In today’s episode, we tackle the complexities of AI and intellectual property rights. You’ll learn about potential legal challenges when using AI in your work. You’ll gain insights into how to protect your creative output and understand the limitations of current AI detection systems. Don’t miss this important discussion on the intersection of technology and…

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  • Almost Timely News: Principles-Based Prompt Engineering (2024-02-25)

    Almost Timely News: Principles-Based Prompt Engineering (2024-02-25) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 95% of this week’s newsletter was generated by…

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  • You Ask, I Answer: AI Works And Copyright?

    Summary In today's episode, I tackle the question of whether AI-assisted creative work counts as copyrightable and when you must disclose AI use. Here's what this means for you. You'll get clear guidance on which parts of your AI-edited work you actually own and how to handle disclosure responsibly. You'll also learn these concepts: why…

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  • Mind Readings: Hacking Social Media Algorithms

    Summary In today's episode, I explain why chasing social media algorithm hacks is a futile Sisyphean task and what marketers should do instead. Here's what this means for you. You discover that understanding the inputs and outputs of recommendation engines gives you a far more reliable path to social media success than any shortcut ever…

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  • Almost Timely News, Febuary 18, 2024: From Comment to Content

    Almost Timely News: From Comment to Content (2024-02-18) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 90% of this week’s newsletter was generated…

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  • So What? Applying the data-driven customer journey

    Summary In today's episode, I walk through how to apply the data-driven customer journey in 2024 using Trust Insights' own reporting as a live case study. Here's what this means for you. You'll learn how to refresh outdated customer journey reports by shifting from canned dashboards to granular GA4 explorations that surface the specific conversions…

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  • Mind Readings: You Need Passwords for Life in the Age of Generative AI Fraud

    In today’s episode, we delve into the critical need for digital security in an era where technology can easily deceive us. You’ll learn about the resurgence of an old-school method, the “password for pickup,” adapted for the modern challenges posed by voice synthesis and deepfake technologies. Discover practical strategies for safeguarding yourself, your loved ones,…

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  • Mind Readings: Most Analytics Data is Wasted

    In today’s episode, we’re diving deep into the often overlooked truth of analytics – the vast majority are unused and unactionable. You’ll learn why “analytics without action is distraction” and how this mindset shift can revolutionize your approach to data. Discover the transformative power of generative AI in making your data-driven customer journey not just…

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