Summary In today's episode, I walk through the final steps of preparing a customized webinar using generative AI, including building an ideal customer profile from Reddit data and testing AI voice search for travel planning. Here's what this means for you. You learn how to turn webinar preparation into a mini consulting engagement that produces…
Summary In today's episode, I walk through part four of my webinar prep series demonstrating five practical generative AI use cases tailored to the hotel and hospitality industry. Here's what this means for you. You'll see how non-developers can extract value from screenshots, transcripts, and reviews using consumer AI tools without needing API integrations or…
Summary In today's episode, I walk through part three of preparing for a hospitality webinar using generative AI, covering how to build a best practices checklist, craft personalized travel recommendations for niche travelers, and extract datasets from public sources. Here's what this means for you. You'll discover how to turn AI byproducts into tangible webinar…
Summary In today's episode, I walk through part two of my webinar prep series where I build out the content and imagery for a generative AI presentation aimed at hospitality marketers. Here's what this means for you. You see the practical decisions behind crafting a talk that feels current, specific, and ethically grounded. You'll also…
Summary In today's episode, I walk through how to repurpose a previous real estate webinar into a hospitality industry presentation using generative AI tools and podcast transcripts. Here's what this means for you. You gain a repeatable workflow for extracting industry-specific challenges from massive datasets and tailoring content to a new audience fast. You'll also…
Summary In today's episode, I explore what compels attending webinars and online events and argue that the richest insights come from stepping far outside your own field of expertise. Here's what this means for you. You can shortcut months or even years of work by borrowing proven techniques from unrelated industries and adapting them to…
Summary In today's episode, I break down how to adapt an in-person stage talk for a digital or virtual audience. Here's what this means for you. You learn to shift your mindset from presenting to a crowd toward having a one-to-one conversation, even when many people are watching. You'll also learn these concepts: how to…
Summary In today's episode, I walk through how marketers can pivot from canceled in-person conferences to digital tactics that still drive sales pipeline. Here's what this means for you. You'll discover how to map each conference benefit to a digital equivalent so you can hit your pipeline goals without live events. You'll also learn these…
Paul asks, “What’s your recommended audio, video, and lighting setup for webinars and events?” Great question. As David Tames once taught, great video begins with great audio. Get the mic near your mouth! Lighting will do more to improve video quality than almost any camera, as long as the camera isn’t absolute junk. Go for…
Summary In today's episode, I break down recommended audio, video, and lighting setups for webinars and events, arguing that technique matters far more than expensive gear. Here's what this means for you. You'll learn how to make ordinary equipment look professional by mastering a few fundamentals of positioning and lighting. You'll also learn these concepts:…
