2017 Marketing Planning Resources List
As we hurtle into Q4, planning for 2017 marketing is underway at organizations everywhere, asking questions such as: What should we do? What shouldn’t we do? How much budget should we submit for? How do we justify it? Should we be hiring? To help, I’ve put together a...Marketing Plan Framework Template
What if you could put together a marketing plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed? In my Marketing Planning Framework, we do exactly that. Step by step, we’ll look at the data you have, compare it to the model...Measuring the impact of content marketing webinar
While sifting through my daily social reporting for both SHIFT and myself, this webinar I did with the AMA and Aquent on measuring your content marketing came up. It’s from January 2014, but much of it is still relevant. Enjoy! If you can’t see anything,...Sign up for my free Google Analytics webinar, 4/21 at 2 PM ET
Join me on Tuesday, April 21 at 2 PM Eastern Time for a webinar about how to use Google Analytics for public relations and communications. Public relations is notorious for being difficult to measure. That said, it’s not impossible to measure, and tools like...Awaken Your Superhero: Hubspot Bold Talks
At this year’s Hubspot Inbound 2013 conference, I had the privilege to share a 12 minute talk on awakening your superhero with the power that sits in the palm of your hand. You have superhero powers. You have opportunities aplenty to change the world around you....AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
