by Christopher S Penn | May 5, 2020 | Audio, Marketing, Marketing Technology, Podcasting, Video, Webinar
Paul asks, “What’s your recommended audio, video, and lighting setup for webinars and events?” Great question. As David Tames once taught, great video begins with great audio. Get the mic near your mouth! Lighting will do more to improve video...
by Christopher S Penn | Sep 9, 2016 | Books, Marketing, Marketing Technology, Planning, Strategy, Webinar
As we hurtle into Q4, planning for 2017 marketing is underway at organizations everywhere, asking questions such as: What should we do? What shouldn’t we do? How much budget should we submit for? How do we justify it? Should we be hiring? To help, I’ve put together a...
by Christopher S Penn | Sep 29, 2015 | Marketing, analytics, Content, Metrics, Strategy, Video, Webinar
What if you could put together a marketing plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed? In my Marketing Planning Framework, we do exactly that. Step by step, we’ll look at the data you have, compare it to the model...
by Christopher S Penn | Apr 24, 2015 | analytics, Marketing, Metrics, Video, Webinar
While sifting through my daily social reporting for both SHIFT and myself, this webinar I did with the AMA and Aquent on measuring your content marketing came up. It’s from January 2014, but much of it is still relevant. Enjoy! If you can’t see anything,...
by Christopher S Penn | Apr 16, 2015 | Advertising, analytics, Marketing, Metrics, Webinar
Join me on Tuesday, April 21 at 2 PM Eastern Time for a webinar about how to use Google Analytics for public relations and communications. Public relations is notorious for being difficult to measure. That said, it’s not impossible to measure, and tools like...
by Christopher S Penn | Dec 24, 2013 | Awakening, Conferences, Webinar
At this year’s Hubspot Inbound 2013 conference, I had the privilege to share a 12 minute talk on awakening your superhero with the power that sits in the palm of your hand. You have superhero powers. You have opportunities aplenty to change the world around you....