Summary In today's episode, I explore how AI is making intangible content infinitely scalable and what that means for the economic value of creative work. Here's what this means for you. You'll discover why value now hinges on scarcity and finding what doesn't scale in your own business. You'll also learn these concepts: how AI…
Summary In today's episode, I explore why educators need to stop banning generative AI and start teaching students how to use and critically evaluate it. Here's what this means for you. You gain a framework for understanding why the ban-first mindset fails and what 21st-century skills actually prepare students for the modern workforce. You'll also…
Summary In today's episode, I tackle Ashley's question about how AI will evolve in business processes over the next decade, and I argue you should focus on what doesn't change. Here's what this means for you. You'll gain a framework for identifying which repetitive tasks in your business are ripe for AI to consume and…
Summary In today's episode, I break down why GPT outputs differ across languages and why English still dominates the results. Here's what this means for you. You can set smarter expectations when prompting in non-English languages and understand where the models are most likely to fall short. You'll also learn these concepts: the heavy English…
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What kind of content best resonates with your audience? Tune…
Summary In today's episode, I walk through the step-by-step process of fine-tuning a large language model to write in a specific person's voice using their existing blog content. Here's what this means for you. You gain a practical roadmap for turning your own published writing into a custom AI model that mirrors your tone and…
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: How do you manage brands’ expectations? Tune in to hear…
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What makes you say yes to a brand collaboration? What…
