Salad isn’t always the most exciting thing to eat. It’s healthy, to be sure, but not always as savory or rich as we’d like – at least not without losing all the health benefits. A hot salad is one way to deliver a bit more punch to the dish without overloading on high calorie dressings.
In Episode 4 of the Marketing Automation Migration, we will tackle list importing into the Mautic marketing automation software, setting up the first web form, and why I do my integration very much against best practices: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If
In part 3 in our series, we tackle the beginning portions of marketing automation. This is where the video series goes deep down the rabbit hole, with highly technical terminology and examples. If you’re not a technical person, or don’t understand technical people well, the next two videos may not be as helpful. If you’re
In the second post in this series, I walk through the process of inventorying an existing email marketing system in preparation for a move to a marketing automation system. We’ll discuss what to do with the different components, how to find a Google Tag Manager code, and what to do with dead, bounced, or unsubscribed
Over the next two weeks, I’ll be migrating to a new marketing automation system. As I go through the process, I invite you to come along with me. I’ll be screencasting the work as it happens, a little bit each day. In this first episode, we’ll explore what systems I’ve chosen and why: Don’t see
Job seekers seem to be taking a spray and pray approach, stuck in the bad old days of marketing. What should they do differently? Adopt account-based marketing (ABM). In this part of our series, we’ll look at the framework for finding the right job with ABM. ABM is built on the basics of marketing, like
At Social Media Marketing World I had the pleasure and privilege of moderating the “How to Build an Analytics Dashboard” session, featuring my friends and colleagues Justin Levy from Citrix, Susan Beebe from Tyson Foods, Louis Gray from Google, and Maria Saltz from Adobe. The job of a panel moderator can be difficult. Moderators need
Job seekers seem to be taking a spray and pray approach, stuck in the bad old days of marketing. What should they do differently? Adopt account-based marketing (ABM). In this part of our series, we’ll look at the framework for finding the right job with ABM. ABM is built on the basics of marketing, like
