by Christopher S Penn | Jun 30, 2020 | Amazon, Review, Technology
In today’s episode, an unsolicited review of Amazon’s new Echo Loop, a smart ring that’s a voice interface to Alexa. Watch the unboxing to see what’s in the box, setup, and how it works. Disclosure: I paid for this device out of pocket and...
by Christopher S Penn | May 15, 2020 | Marketing, Marketing Technology, Technology, Video
Linda asks, “What recommendations do you have for recording video quickly and easily? The camera on my iPhone isn’t doing the job.” Unless your iPhone is over 5 years old, chances are the camera on it is just fine. You’ve probably got three...
by Christopher S Penn | Oct 15, 2019 | AI, Artificial Intelligence, Business, Technology
Donna asks, “Super curious to hear your thoughts on tools like AI-enabled baby monitors and other AI-enabled parenting tools. What do you think?” The challenge of tools like AI-powered anything are twofold: what happens to the production data? And how was...
by Christopher S Penn | Aug 28, 2019 | Video, Marketing, Marketing Technology, Technology
George asks, “which equipment, exactly, do you use to videotape your speeches – I see you bring a tripod with both video and audio recorders?” This question gets asked often, but the equipment does change over time, so here’s the mid-2019 loadout. I should add that...
by Christopher S Penn | Aug 15, 2019 | Marketing, Email Marketing, Marketing automation, Marketing Technology, Technology
One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketing/marketing automation platform which allows a subscriber to opt out simply by clicking a link in...
by Christopher S Penn | Oct 17, 2018 | IBM, Marketing, Marketing Technology, Technology
Melissa asks, as part of IBM’s launch of Multicloud Manager, “How important is avoiding vendor lock-in with regard to cloud computing?” Avoiding vendor lock-in isn’t as big a deal today as it was 20 years ago, in the days when you would park...