someone wrote a great blog post the other day about marketers spending too much time consuming, studying, and theorizing, but not enough time doing. There’s a flip side to this problem, too – marketers who spend all their time doing, so much so that they’re stuck with the same solutions they’ve been using for problems…
5 old sales tricks made new again Anyone ever take one of the old sales trainings from back in the day – Zig Ziglar, Tom Hopkins, etc.? There were tons of interesting tips and tricks for sales folks from a time when sales people had to work insanely hard with terrible tools (or no tools…
Do you ever ask these questions? What should I blog about? What should I be doing in social media? If I wanted to write a book, what should I write it about? How do I become a better public speaker? If the answer is yes, then your next step is a webinar on the topic…
In part 1, written last summer, I encouraged you to use the nearly unlimited power of social media to build the kind of inspirational network you need as a foundation for success. We tend to become the company we keep, so why not use social media to find the examples of success and happiness that…
DJ Waldow asked: We talk/preach a ton about “advanced email marketing” yet so many folks are stuck on basics. Refocus conversation? Thoughts? And Amber Naslund also commented: I wonder how much of our quest for “what’s next” is really centered in our uncomfortable misunderstanding of the basics. These are closely related. In the martial arts,…
The third expansion pack to the World of Warcraft franchise, Cataclysm, will be coming out this year. Everything that players have known and loved for the last 5 years is on the table for a re-write, from how characters work to the virtual places and hangouts where players have spent their time for half a…
My personal newsletter will be dropping at 1 PM ET today. If you’re not subscribed, now’s the time. In this issue, a blogging tool you probably haven’t heard of, a productivity tool you have heard of, a career-boosting trick that yields huge rewards for 5 minutes a day, some stuff about McDonald’s french fries, and…
One of my absolute favorite sales closes is the how much too much close. It’s a recession. Times are tough, budgets are tight, resources are constrained. We get that. I’m sure you get that many, many times a day from everyone you talk to who’s a potential customer. The trick with objections over price is…
I read with great interest about another company forsaking email marketing – this time, ice cream maker Ben & Jerry’s. Good. Thank you very much! Why am I thanking them? Here’s the thing about marketing in a global digital economy: you’re not competing with your regular competitors. Ben & Jerry’s isn’t just competing with rival…
I’ve been shopping around the past few days for a terrific lead automation system for the day job, looking at all of the different vendors out there. One thread that’s been common among all of the comparison discussions on LinkedIn, on blogs, etc. that baffles me is this argument: “We’re better because we have 42x…
