by Christopher S Penn | Oct 19, 2023 | You Ask I Answer, B2B, Influencer Marketing, Marketing
In today’s episode, I share my key lessons and strategies for b2b influencer marketing success. I walk through the Trust Insights 5P framework to help brands excel in this space. I explain how to define your purpose, choose the right people, nail down the...
by Christopher S Penn | Oct 18, 2023 | You Ask I Answer, AI, Influencer Marketing, Marketing, Marketing Technology
In today’s episode, I explain how AI will enable synthetic influencers and better influence identification. Large language models can ingest vast information to surface relevant influencers. Brands should partner with AI firms to build custom models filtering by...
by Christopher S Penn | Oct 17, 2023 | You Ask I Answer, B2B, Influencer Marketing, Marketing
In today’s episode, I explain how the demise of Twitter has created major challenges for measuring influence. With key conversations happening across new, disparate platforms lacking data access, brands must get creative. I advise asking your audience who...
by Christopher S Penn | Apr 28, 2023 | You Ask I Answer, B2B, Influence, Influencer Marketing, Marketing
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...
by Christopher S Penn | Apr 27, 2023 | You Ask I Answer, B2B, Influence, Influencer Marketing, Marketing
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...
by Christopher S Penn | Apr 26, 2023 | You Ask I Answer, B2B, Influence, Influencer Marketing, Marketing
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...