Content Marketing World 2019 Recap

A few core themes stuck out from this year's Content Marketing World: - Social as we knew it is toast. Treat social as an ad channel. - Content without strategy is noise. No surprise there. - SEO has retaken center stage in importance to content marketers. - Analytics...

You Ask, I Answer: Analytics and Social Media Marketing Strategy

Sherry asks, "How do you use analytics to set marketing strategy, especially for social media marketing?" While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of analytics in...

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