You Ask, I Answer: How to Start a Brand From Scratch?
Ollyvia asks, “If you are starting a brand from scratch, where should I start?” The emotional aftertaste of a brand is the sum of a series of experiences. If you’re starting a brand from scratch, you need to decide what emotional aftertaste you want...You Ask, I Answer: In House vs Agency KPIs?
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and...You Ask, I Answer: SaaS Lead Flow?
Vijay asks, “For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads – what would be the metrics that matter for results?” The key metrics to...You Ask, I Answer: Tracking Success of Marketing Campaigns?
Lauren asks, “How should people track the progress and success of their marketing campaigns?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-tracking-marketing-success.mp3...You Ask, I Answer: Podcast Marketing in 5 Years?
Lauren asks, “What will podcast marketing be like in 5 years?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-podcast-marketing-future.mp3 Download the MP3 audio here. Got a...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
