by Christopher S Penn | Sep 21, 2023 | AI, Artificial Intelligence, Generative AI, Marketing, You Ask I Answer
In today’s episode, Amy asks why open source AI models like LLaMa 2 matter. I explain how they allow independence from big tech platforms, custom tuning, and control over data privacy. Open source lets you run models on your own terms rather than relying on...
by Christopher S Penn | Sep 20, 2023 | AI, Artificial Intelligence, Generative AI, Marketing, You Ask I Answer
In today’s episode, Anne asks how I see the power of large language models having the most utility. I explain what agent networks are and how they allow multiple AI models to work together. This coordination unlocks capabilities beyond any single model, like...
by Christopher S Penn | Sep 19, 2023 | AI, Artificial Intelligence, Generative AI, Marketing, You Ask I Answer
In today’s episode, Paul asks how prepared organizations are for generative AI and its impact. I explain why most companies are still early in adoption and not ready for the transformation ahead. There’s an urgency to understand AI’s effects, but...
by Christopher S Penn | Sep 14, 2023 | AI, Generative AI, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Allison asks about building AI models for accounting and taxes. I explain a hybrid approach works best – a language model plus a frequently updated data source. It’s complex but doable with the right strategy and data. Consulting...
by Christopher S Penn | Sep 13, 2023 | AI, Generative AI, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Mara asks about the ecological impact of AI models like chatGPT. I explain there are costs, but they can be minimized through distributed, specialized models vs massive centralized ones. There’s more research needed, but we’re...
by Christopher S Penn | Sep 12, 2023 | AI, Generative AI, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Allison asks about how widely understood generative AI is right now. I explain that while the category isn’t well known, tools like ChatGPT are. I recommend focusing on capabilities over technical details when advocating adoption....