by Christopher S Penn | Jan 4, 2023 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, You Ask I Answer
Donna asks, “So why is ChatGPT all the rage now?” Chat GPT is popular because it is an easy-to-use interface for the GPT-3 language model. It allows people to easily interact with the model, ask it questions, and give it tasks. It has opened people’s...
by Christopher S Penn | Nov 7, 2022 | Brand, Marketing, Strategy, You Ask I Answer
Ollyvia asks, “If you are starting a brand from scratch, where should I start?” The emotional aftertaste of a brand is the sum of a series of experiences. If you’re starting a brand from scratch, you need to decide what emotional aftertaste you want...
by Christopher S Penn | Sep 28, 2022 | agencies, Marketing, Marketing Data Science, Social media, Social networks, You Ask I Answer
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and...
by Christopher S Penn | Sep 27, 2022 | analytics, Marketing, Marketing Data Science, You Ask I Answer
Vijay asks, “For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads – what would be the metrics that matter for results?” The key metrics to...
by Christopher S Penn | Aug 18, 2022 | Marketing, Podcasting, You Ask I Answer
Lauren asks, “How should people track the progress and success of their marketing campaigns?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-tracking-marketing-success.mp3...
by Christopher S Penn | Aug 17, 2022 | Marketing, Podcasting, You Ask I Answer
Lauren asks, “What will podcast marketing be like in 5 years?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-podcast-marketing-future.mp3 Download the MP3 audio here. Got a...