Why Do I Love Data So Much?
Kate asks, “Why do you have such a fixation on data?” This is a more interesting, philosophical question than it might first appear. Yes, I emphasize data a great deal in my work; my company, Trust Insights, is rooted in data-driven marketing. But where...Strengths, Weaknesses, and Finding Your Goldilocks Balance
Daniel Johnson Jr. recently asked: For every one of my strengths, there is a balcony and a basement level. The balcony level of a strength is when the strength is showing up at its peak effectiveness. The basement level is when the strength can potentially become a...You Ask, I Answer: Mental Wellness, Self-Care, and Marketing in a Pandemic?
Isaac asks, “How are you keeping your mental health afloat right now? With the covid news everywhere, its really hitting me hard. I deeply wish I could stop looking at social media right now, but its my job!” Disclaimer: I am not a medical professional....How Climate Destruction Brought Me Daily Clarity and Gratitude
We’re well past game over. We know it. From the destruction of large swaths of the Amazon to ever-accelerating carbon in the atmosphere, it’s game over for the human race. We had a decent run, and we all know who will be running the place long after we’re gone –...How to Use Your Music To Find Your Inner Superheroes
In the martial arts, we spend a lot of time learning how to face and deal with difficult situations, dangerous enemies, and unpredictable challenges. However, the worst, most dangerous enemies we often face are ourselves. We get in our own way. We sabotage ourselves....AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
